New Balance History
This company was started by William J. Riley in
Boston, Massachusetts in the early 1900's. He was
determined to help people by making shoes with arch
supports for a better feel. In 1934, William joined
Arthur Hall with his business. Arthur was very good at
selling arch supports to policemen and other people who
worked on their feet all day. William’s plan was to offer
a shoe that would be more comfortable to people who had
foot problems. In 1954, Arthur Hall sold New Balance to
his daughter and son-in-law, Eleanor and Paul Kidd.
Although they still made arch supports and prescription
shoes things changed in 1961 when they created the
"Trackster" . The Trackster was the worlds first high
performance running shoe and it was made in different
widths. After that, New Balance was starting to make a
great name for years to come.
Eleanor and Paul sold the company to Jim Davis
in 1972, but he didn’t change the concept instead he kept
things the same. Right after that New Balance gained much
attention because their shoe was seen in the NYC
Marathon. This put the icing on the cake for the company
and they were known for having the best running shoe in
1978. Also, in 1978, Anne Davis (Jim’s wife) joined the
company with hopes of getting them known worldwide. New
Balance let it be known that their shoes are made in the
USA, but in the 80's their footwear was now being made
overseas. This led to a huge conflict because the label
was still read made in the USA when the shoes were really
coming from overseas.
The Federal Trade Commission’s shot at trying to
stop the "Made in the USA" labeling was shut down by a
group of politicians. New Balance faced more drama in the
future. They are still here providing a wonderful
selection of shoes in many different widths and sizes.
New Balance will always be around and we all know that
these are some of the most comfortable and long lasting
shoes in existence. Since New Balance doesn’t get a lot
of "HYPE" , people may think they don’t contribute to the
"Shoe Game". Well keep thinking that if you want to, but
they have teamed up with some of the best in the "Shoe
Game".....just ask around.
New Balance has teamed up with Eric Haze, LAMJC,
Colette, Stussy, Fiberops, Mad Hectic, Rezoh, Crooked
Tongues and many more.