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Puma History


Rudolf Dassler started Puma in 1948, once he left his brother Adi at Adidas. Puma started as a German based company making shoes and apparel, and the headquarters was located in Herzogenaurach, West Germany. The Puma "Atom" also hit the market in 1948, and ten years later the "Formstripe" hit the market. Later on Puma produced more appealing styles like the, soccer shoe the "King" and the popular "Suede" aka the "Clyde". Both styles were seen in the World Cup worn by Eusebio da Silva Ferreira and in the Olympics worn by Lee Evans and Thomas Smith.

Rudolf passed in 1974 of lung cancer, and his son ran the company. In 1989, Armin and Gerd Dassler sold Puma to Cosa Liebermann for a unknown amount. Since Puma was seen on the soccer field many years ago it’s still very popular with the players and fans. Puma offers tons of styles to pick from and with the basic look they never go out of style. Puma will be around for a very very long time.

Puma’s are most likely the most slept on brand in the "Shoe Game", and most Puma collectors are not in the US. The Puma collectors are mainly those that grew up during the "Break Dancing" era and people outside the US. Although the younger generation may think Puma is wack, you gotta have mercy on them because they’re just too young to understand. If you know Puma, you know there would be no "Shoe Game" without them and that’s that!!!

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