This is one of the many cool things adidas is doing. Today adidas announced a new Parley Ultra Boost collection.
Each pair features a blue colorway that’s inspired by shades of the ocean. This collection used marine plastic debris to help eliminate ocean threat.
Reusing an average of 11 plastic bottles per pair, UltraBOOST Parley, Parley UltraBOOST X and UltraBOOST Uncaged Parley feature laces, heel webbing, heel lining, and sock liner covers made from recycled PET material. Not only do the latest additions to the adidas Parley collection have a purpose, they also deliver the same elite performance with every stride.
Additionally, as part of its commitment to create a global movement, adidas calls on its global community to join the adidas x Parley Run for the Oceans digital event – hosted by Runtastic, and taking place around World Oceans Day 2017 (June 5-11). Runners are invited to show their commitment to the cause by joining the run – from the city streets, the beach, or wherever they happen to be during that week. To find out more, get involved and sign up, please visit adidas.com/runfortheoceans.
The release date for the collection is May 10th. Available in-store and adidas.com.
UPDATE 5/10/17: The collection drops on adidas at 11am EST (depending on when you’re reading this). Good luck!