adidas debuts this new commercial which features Derrick Rose and the adiZero Crazy Light. D.Rose informs you about the Crazy Light weighing in at 9.8oz, making this lightest basketball sneaker to date. adidas also partnered with Def Jam/G.O.O.D Music artist Big Sean for this Crazy Light spot.
The NBA’s fastest and Most Valuable Player Derrick Rose tells you in this new commercial for the lightest shoe in basketball – adiZero Crazy Light.
D-Rose details the key feature of the shoe he wore in the first round of the NBA Playoffs – its industry shattering 9.8 ounce weight – as he brings us through the streets of his hometown of Englewood in Chicago.
The spot highlights the 9.8 ounce weight against Chicago backdrops including an EL train stop and the It’s Yours barbershop in West Englewood which features a neon “9.8” sign.
The spot premieres tonight on ESPN during the Dallas Mavericks vs. Oklahoma City Thunder game at 9pmET and tomorrow on TNT during the Chicago Bulls vs. Miami HEAT game. It will run throughout the Conference and NBA Finals on TNT, ESPN, ABC and streaming on NBA.com.