adidas Originals x EA ‘Need for Speed The Run’ Collection

Today, Electronic Arts Inc. and adidas Originals announced a limited edition collection of lifestyle footwear and apparel branded for Need for Speed The Run. The apparel will not only be featured in the game but sneaker fiends and gamers alike can also purchase the specialty branded apparel at all adidas Originals stores. The Need for Speed The Run promotion will launch on October 12th with only 50 pairs being sold at the Chicago Originals location on October 10th. The first 10 customers to pick up a pair of the EA exclusives will get tickets to the October 12th festivities. San Francisco is the next stop on October 22nd  with another 50 pair drop. The first 20 customers in this release will get tickets to the event launching on October 27th. The game is geared towards hitting shelves on November 15th. Mark your calendars because there is a lot of important dates to remember and you definitely don’t want to miss out!

Info via EA and images via HS