Jordan Brand’s “Dare To Fly” teaser had everyone wondering what they would announce on 12.3.12. Is Jordan Brand going to reveal a signature shoe for Russell Westbrook or Blake Griffin? That was the number one guest from the sneaker community. But Jordan Brand had a different plan for December 3. No, it was not about a new Russell Westbrook or Blake Griffin shoe. However, Russell Westbrook was in attendance (more on that later).
Dare To Fly represents the new flagship Jordan shoe, the Air Jordan 28. Yesterday, TSG and various media outlets learned all about the Air Jordan XX8, directly from Jordan Brand. President of Jordan Brand, Larry Miller, kicked the media event off by introducing himself and the event host, which was New York’s very own, Spike Lee.
Spike Lee then introduced Carmelo Anthony, and after their chat, it was time to head upstairs to lay eyes on the Air Jordan XX8. Showtime! The media gathered around, patiently waiting to see the shoe that somehow was able to avoid leaking. That’s rare, but that also made the anticipation more exciting.
Two black doors opened and Spike Lee walked out, and the Air Jordan XX8 was finally revealed. By this time, media was taking pictures like MJ just walked out, texting, tweeting, posting photos on Instagram, and who does Spike introduce? Tinker motherlovin’ Hatfield! That’s right, Tinker joined Spike, and they immediately starting talking about the Air Jordan XX8.
Tinker Hatfield told us a story about how much Michael Jordan loved the shoe, and how the Stealth Fighter jet was the inspiration of the XX8. Designer Josh Heard eventually joined Tinker and Mars Blackmon. Josh played a heavy role in the Air Jordan XX8 technology, and he explained his involvement to the media. All of a sudden we hear someone ask Spike,”Who is going to wear the Air Jordan XX8?” We soon found out that was the voice of Russell Westbrook, and he also joined the rest of the guys on stage. Russell informed us that he will debut the XX8 in tonight’s OKC Thunder vs Brooklyn Nets game, so be on the lookout for the new Jordan game shoe to hit the court this evening.
The explosive OKC PG shared his thoughts about the XX8, and answered a few questions from the media. Following a short Q&A, the presentation was over and it was time to head downstairs for in-depth media interviews with Tinker Hatfield, Josh Heard, and Russell Westbrook even answered more questions and took a few pictures with fans.
A few things to know about the Air Jordan XX8:
Designed by: Tinker Hatfield
Release Date: February 16, 2013
Retail Price: $250
-This is the lightest Air Jordan ever!
-The shoe can be worn zipped or unzipped.
-Shoe features Jordan Flight Plate, unlocking the power of Nike Zoom units.
Take a look at the photos below, and please share your honest thoughts in the comment section.
Tinker and Josh Heard