The Air Jordan III ’88 Retro is also upon us and as people know, the price point has been upped to $200.
The shoe is what it is, the classic original white/cement colorway staying true to its roots with the “Nike Air” branding on the heel. A few weeks ago, I asked about why people felt the way they did about the small detailing of the “Nike Air” on the heel and why it made the shoe different to them. Responses varied from “Nike Air on the heel makes it official for sneakerheads my age” to “Nike air or not the quality is going to be the same and problably more expenses for just a logo,” covering the nostalgia it brings to them or questions about the quality of the retro. Turned out that the latter comment was semi-correct with their statement since the price has been upped.
Nostalgia sways opinions and it’s great that we’re getting direct feedback from Nike/Jordan Brand in that they listened to the consumers and slapped on the Nike Air. On the flip side, some still view it as a price hike over a logo, and they complain about minute changes not reflecting the raise. Whether their complaints are justified or not is debatable, but at the end of the day, if they sell out then the price hike wasn’t necessarily a horrible move since the buyers really wanted them.
Maybe we’ll see more featured retros that stay true to their originals like throwing the Nike Air on the heel in the future but the clash between nostalgia and price will be apparent.
Is the price justified because the retro is a special release?