Air Jordan 4 & 11 Retail Prices Increase for Holiday 2012

May 8, 2012 | 99

It’s not confidential information, anyone that’s been paying attention can see that MSRP for sneakers have changed over the years. Several footwear executives confirmed that retail prices would continue to increase. We’ve seen all of our favorite brands bump up the price tags, with the most noticeable increases coming from Nike and Jordan Brand. Business is looking quite lovely at the Swoosh, so it doesn’t seem like the prices are slowing down sales.

In March, TSG came across some interesting retail price information regarding two specific Jordan Holiday 2012 releases: Air Jordan 4 Retro Black/Cement Grey-Fire Red and Air Jordan 11 Retro Black/Varsity Red-White. If you follow me (@GRocSmith) on Twitter, you know that I already gave you a heads up about this info. It was brought to my attention that price points would increase for the aforementioned Air Jordan 4 & Air Jordan 11. The Air Jordan 4 (November launch) is set to retail for $180 and the Air Jordan 11 (December launch) is priced at $200.

Is this news shocking? If you recall, Jordan Brand blessed Jordan heads with the Space Jam 11s in 2009, and retail was $175. The following year Brand Jordan re-released the Cool Grey 11s, and the price was $175. However, last year the Concord 11s received a $5 increase, changing the retail price to $180. Also, keep in mind that the AJ 4 Spring/Summer 2012 launches are priced at $160. Come Holiday 2012, both models will receive a $20 markup.

Share your thoughts in the comment section.

Also, look at the retail prices for both shoes in adult and kids sizes below.

Air Jordan 4 Retro Black/Cement Grey-Fire Red
November 2012 Launch
Adult – $180/$95.40 wholesale (308497-089)
Grade School – $120/$60 wholesale (408452-089)
Pre School – $75/$37.50 wholesale (308499-089)

Air Jordan 11 Black/Varsity Red-White
December 2012 Launch
Adult – $200/$106 wholesale (378037-010)
Grade School – $130/$65 wholesale (378038-010)
Pre School – $80/$40 wholesale (378039-010)

 

About the Author (Author Profile)

Lord G-Roc from the Great South. Twitter/IG: @GRocSmith
  • P.A’s Finest

    I’ve been venturing to other brands, JB has lost their damn mind. I have a good job but I’m not about to pay for a shoe that used to cost 125 (ei. OG Space Jams) but now is 200 with cheap a** quality and having to camp out for days an fight fake sneakerheads and resellers. All the while they give celebrities and rappers who have all the money in the world the shoes for free!!! Hell to the naw, you’ve lost me JB. Peeaace oouuut (Smokey voice)

  • Science120

    The best part of it all is that they are making these kicks in sweatshops for around $6 per unit. Im done with jordans! (after I cop the cavs 4’s this saturday!).

  • JB

    JB HAS BEEN DONE IN MY BOOK…THE MARK UPS N MARK DOWNS IN QUALITY IS GETTING WAY TOO MUCH…THE SHOE GAME IN GENERAL NO PUN INTENDED HAS BEEN SO WATERED DOWN THE PAST 3 YRS…I’VE BEEN REAL PICKY ABOUT WHAT SHOES I’M BUYING NOWADAYS…OH WELL…YOU KNOW WHAT A I FEEL N SOUND LIKE A OLD HEAD THAT TELLS A YOUNG CAT NOW THIS IS REAL MUSIC…I’M GLAD I ACTUALLY GOT TO SEE HIM PLAY AND WAS SMART OF ENOUGH TO PRESERVE SOME OF MY OG PAIRS AND EARLY RETROS…THE SHOE GAME USED TO BE FUN IT ISN’T ANYMORE.

  • bc

    Bush ran up $4 trillion of debt in 8 years (which was bad enough), but Obama has run up $5 trillion in a little over 3. Get your facts straight people.

  • Justin

    For that much they better look like the Two pictures right above

  • dotsupreme

    why is obama being dragged into this not a fan but cmon get outta here with all that^

  • snkrcritique

    Not buying into any of there junk no more period I’d rather buy a used pair off somebody for the same price shoot my friend copped some ’99 bred 4’s with toe box creasing, missing Nike Air letters for $85 and they’re still wearable made them CDP IV’s he has look like garbage I’m still tripping how one of the straps has a glossy finish and the other a matte one it’s stupid so they can keep them and the Bred 11’s shoot I don’t even want the Olympic 6’s no more only pair from this year I might get is Doernbecher 5’s if it’s not too much trouble

  • Jeron

    Good Job pushing away your fan base Nike. This is greed at its finest. I don’t care what technology went into a shoe or how good the materials are. Rape is rape. I’m not helping y’all line your pockets anymore. Americans ain’t gonna stand for this crap. Take your price hikes over sea’s and let China and Japan come out there pockets. Nike isn’t loyal to Americans so why should Americans be loyal to Nike? Hello Reebok, Addidas and anything not affiliated with Nike.

    Now I know why Jordan wasn’t more hands on with the Bobcats. He was to busy counting all his f@#k!n money. Then he takes a dip in his money bin. F@#k Scrooge McJordan.

  • Boi_Wonder

    Man these fools over at Jordan brand must be expecting everyone to chip in to pay the bobcats salary when they buy sneakers. When i am getting 20 more dollars on my paycheck i MIGHT buy some over priced shoes that will be poor quality but for now they wont be getting my money (i like the sixers better anyway)

  • Weezy23

    Wow, im a bit shocked at all the madness of a price mark up when its not anything new. Foams went up to $220 still sold out, jordan 4’s up to $160 still sold out and we could go on and on. The problem is people keep buying the product and in all honesty its not gonna stop. I have personally slowed way down on Jordans i even had a chance to copp the low top 11s at a local sneaker shop today and the cheap look was an easy pass. While my list gets shorter for kicks i wanna copp i still have a short list so i cant really complain if im still coppin. I will admit the shoe game is not really fun anymore and after about 7 more pair i will officially bow out so until then ill silently complain but continue to add to thier greedy ass pockets! Great job GROC LOVE THIS POST! Hope this opens some eyes to some real sneakerheads!

  • aSh

    LMAO…… Yeah glad I’m done too…. Big mistake JB…. especially with all the primo tech sneaks that Nike, Adidas and even Reebok (Questions look damn near OG in quality) are dropping…. Granted they will still sell out but glad I got almost all the jays vie wanted before this happened…

  • Gee

    Aslong as people are willing to pay double, tripple or even more to resellers they have no right to complain about price increases. The brand isn’t blind, they see that happening so they respond cause the consumer is creating that market. If you want prices to drop then first you gotta stop feeding the resellers, the people who refuse to pay those insane reselling prices, like me are the losers in all this but people created this beast themselfs.

  • http://theshoegame.ning.com/profiles/profile/show?id=LA2TheBay&xg_browser=desktop&xg_redirect_override=1 LA.2.The.Bay

    Looks like my Sneaker Era has come to an END. I will NOT be purchasing the Jordan IV or the BRED Jordan XI. The IV for $180? Haha!! With its cracked midsole and paint chipping? Come on now. My time is up!

  • inluvwitkicks

    I wear gs so I’m not paying 200 but I’m still willing to boycott because this is madness. They have ppl camping out, fighting ,stealing & killing just to have the latest shoes. They raise prices but there not talkin about producing more pairs so everyone can have them.

  • duke

    i just wore my blk&red 11s today a my sister-in-law was like damm ur shoe r still brand new but i need that new fresh pair i just hope the hit more retailers cuz this shyt has gotten outta hand..200 is a cool price tho compare to 320 i dropped on my countdowns

  • Venom354

    @LA.2.The.Bay Agreed!!!!

  • Mater

    fcuk jb
    theres madd sh!t that hasnt been retroed yet they decide to retro these for the 3rd or 4th time -__-
    they just like releasing sh!t that they know will cause mass hysteria

  • Mater

    everyone here saying there done with jb but they dont gaf! these are still gonnna sell out

  • $MATT

    YET A SPIZIKE WITH MORE MATERIAL STAYS AT $175… EXPLAIN

  • Jeron

    Products inspired by the greediest athlete to play the game.

    Boycott this *****!

    Sneaker Heads unite!

  • SPINS6136

    Looks like, as a faithful and regular Jordan collector, wearer and lover since 1988 (first pair was the 3’s when I was just a youngin’) has come to it’s end.

    If it wasn’t for my boy working at FL and holding my concords for me, and using his discount, I wouldn’t even have swiped those.

    But even with his employee discount, the XI will now come to $140 AFTER the discount. That’s more than they retailed for when I was working at FL in college when they originally retro (2000-2001)

    To be honest, I only bought 3 pair TOTAL in 2011. The white/red XIII, the black/cement III and the concord XI.

    90% of my interest in the shoe game has died. And JB, you can’t blame this on “typical inflation”.

    Jordans became the legalized “crack” of the 2000’s. You gave us a taste when we were young. We got hooked. We sported it around our kids. Now they’re hooked. It became a sick addiction. Now people will pay anything, do anything, even resort to mobbin’ and rioting to actually get them.

    And the cycle continues.

    Nike…..Jordan Brand…….the biggest Cartel in American history!!!!!

  • http://cdbaby.com/all/backroad Backroad

    Margin expansion efforts are part of business. It sucks for the consumer, but in Nike’s case it’s good for the shareholders since this won’t crush product demand. Instead of buying J’s, buy some NKE stock.

  • http://www.TheShoeGame.com G-Roc

    @Backroad – Tell em!

  • mafio

    $180 for some iVs is highway robbery. I guess its all about the black foams now.

  • matt

    Yeapp definitely not feeling em no more this can’t go on jb has flopped with this economy I’m going different now on just waiting on my Olympic 6s and fire red 4s and I won’t go for jays till the Columbias so I’m chukkin deuces to jays im not even gonna mention foams cuz i got my dark pines the one and only pair I need

  • AJking

    well you would almost expect the price for the 11s to increase because of the resale value, but for THOSE 4s, who gives a fuck

  • http://www.fistonclothing.com FistonClothing

    COPY AND PASTE.

    Direct all complaints to this address:
    Nike World Headquarters
    One Bowerman Drive
    Beaverton, OR 97005
    1-503-671-6453, 7:30 a.m. – 5:30 p.m. PT, Monday through Friday (except holidays)

    CALL AND VOICE YOUR OPINION.

  • Executive

    Can’t yell rape if your bending over and letting them ram you! Put your big boy pants on an say fuc& that ish. Stop buying them keep your money in your pocket.

  • 23edge

    why is everyone giving up now? If you were in fact buying J’s like you said you have, then you would be spending $150 or more on sneakers a month. WTF.. someone spending that much on sneakers shouldn’t be complaining about $50 on a grail sneaker. I don`t give a F, if they cost $300… whats worse for me is the rest of the garbage JB releases, and their over production of that garbage. One pair of $200 grails > multiple pairs of trunners, phat 1, sonsofmars, melos, cp3, etc..

  • Tone

    First the FatBoys break up and now this…DOOMSDAY IS UPON US…SHOEGODS HELP US!!!

  • mafio

    @23edge Maybe for some OGs with Nike on the back, but $200 for some replica(yes, replica), IVs is insane. I don’t know how long you’ve been doing this, but if they’re your grails you should’ve BEEN had them, especially if you’re willing to drop that much.

    Alas, for everyone of us that has enough sense to say enough is enough, theres at least 6 D boys, hypebeast, sheep and new jacks out there that’ll drop the cash without question.

  • Howard

    wtf is this bull****………forget jordan brand…

  • Rashaad

    This is sad and mainly for the younger guys who’s parents still buy their kicks. It cost almost nothing to make those shoes and they’re charging that much for them. Now people will go broke buying them

  • Kicksboywonder

    The fact of the matter is….they’re still gonna sell out. I won’t be getting up early for them.

  • Gee

    NEWSFLASH: They had a change of heart, prices stay the same. Only the XI wil go $5 up

  • C Brown

    @G…SN is posting some different news….Hummmm…you gonna post a retraction?

  • Bware113

    at the end of this year I will be done with Jordan brand. At least the new releases. I cant deal with 2 price hikes a year. That’s crazy. I will cop both, but no more from that point on.

  • edizzle

    $160 was already pushing it…Jordan brand not taking my money anymore. b*tch punks

  • Jerronimo aka Seattle Slimm

    This is just sad… JB will continue to raise prices as long as people line up to buy them. (greedy bastards). If only sneakerheads would come together for 1 reason…BOYCOTT JORDAN (exclusive) releases. If they end up sitting on a bunch of shoes they will drop the price. Just look at the ugly colorways of jordans. They sit on shelves and the prices drop to get rid of them. FORCE THE ISSUE!!

  • Cotton

    I’m almost done with JB myself. Love the guy. I have respect for him as an African, but this is the reason for the price increase..

    In school (marketing), as some of us know, its supply and demand. The higher the demand, the lower the supply, and the higher the supply, the lower the demand. They go hand. Basically, expect less shipments of both shoes and the price increase. Either way, the quality will be not the same as previous years model.

    Guess, I’ll be rocking my air force ones again! But even they are up a few dollars. It’s a shame.

    The baby shoes though…. STRAIGHT TRASH PRICES!

    Someone mentioned investing in NIKE, better do it!

  • jmkucine

    Rape is such a bad word and it shouldn’t even be used in the sneaker game. No one is getting raped when they are buying the shoes at these prices. Don’t be mad at the seller but the guy who bought the Lebron 9 SB’s at $950 on flight club.

  • prince olie

    I been done with jordan brand

  • CITY

    man im glad i still have a DS 11-12 pack from 08 its crazy how times have changed since then

  • Alex

    Where can I buy them when the 4’s come out?

  • KEGER415

    UPSET AND SAD BUT MOSTLY UPSET!!! I’VE BEEN COLLECTING FOR OVER 20 YEARS AND JB I HAVE A BIG FAT MIDDLE FINGER IN THE AIR FOR YOU!!!

  • jdogg13

    Just like the first guy said I’m starting to lean away from Jordan cuz of the quality lowering and the fricken price emptying our fricken wallets. I’m done with JB.

  • jdogg13

    And cuz of hypebeasts, resellers, and non true sneaker heads that just want to be a sneaker head in 2012 just to fit in makes me furious cuz it’s hard to get the kicks I like

  • Jordan brand

    U guys r just broke cry babies ……if u had the money u would……. STOP MAKING EXCUSES FOR BEING BROKE!!!!!!!!!!!

  • Jesse

    On Craigslist in tx the retro 11s are going for 500 crazy ppl !