Did you watch last night’s 76ers vs Celtics game? If you did, chances are you saw Allen Iverson in the Reebok Question Mid. What a legendary night for AI, 76ers, and Reebok fans. Although the 76ers won last night, they were not the only winners; Reebok also won in a major way.
Last night was a huge look for Reebok. The timing was perfect and the marketing was excellent. It was already a big deal having Allen in attendance at last night’s game, but seeing him in the Questions was the icing on the cake, especially since the official launch is tomorrow, May 25. Reebok back? Many will still debate that statement, but no one, not even Reebok’s competitors can deny last night’s brilliant marketing.