10 years ago on this day, Jay Z released one of his best albums to date, The Black Album. What exactly does that mean? For one it marks the 10th Anniversary of The Black Album, and I’ve been constantly reminded of that all day. Across the world wide web people are celebrating Jigga’s 2003 baby.
All this ’03 talk around his album got me to thinking about his business with the sneaker industry around the same time. Whether you owned a pair or not, everyone remembers Jay Z’s Reebok S.Carter sneaker. Some, if not most, asked your parents to get you a pair or you spent your hard earned money to buy a pair. Regardless if you copped or not, you remember the S dots.
If you somehow forgot…