Dizzee Rascal Nike Air Max 90 – Tongue N’ Cheek

Dizzee Rascal Nike Air Max 90 Tongue N’ Cheek

On Friday 18th September, Nike Sportswear and Mercury Music Prize winning recording artist Dizzee Rascal will release the very special, and strictly limited, Nike Air Max 90 ‘Tongue N’ Cheek’ sneaker. Created in a special partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury, Dizzee describes his Nike Air Max 90 as “Stylish but simple.

The Air Max 90 is pretty much THE street shoe, ‘innit? It’s quite sporty, but when you get the right colours you can wear it with anything. But with this one we tried to keep it quite plain so it could complete any outfit. It’s functional and there was a pretty deep design process involved”.

More pics and info after the jump…

Drury, who has designed the artwork for three of Dizzee’s albums, including his new record ‘Tongue N’ Cheek’, said, “We’ve had a long standing creative relationship dating back to Dizzee’s first album, ‘Boy In Da Corner’. Independently, we’ve also both had close links with Nike and it just made perfect sense to come together on this project and join the dots. It was an organic, almost unconscious process.”

Dizzee and Drury collaborative works to date are compelling because there’s a duality. With this design, the almost obvious literal titular graphics are countered by subtle execution. Drury explains, “The tongue—it’s pink. Like a tongue. The ‘u’ in the embroidery takes the form of a tongue. All this is countered by the subtlety and quality of the materials used. Premium leathers complimented with transparent details. With Dizzee, it’s all upfront – he’s straight up, clear. He is in the world’s spotlight. That’s why this shoe is super bright and fresh. Brushed suede may not be most practical material for London, but that reflects Dizzee’s life right now—he gets dropped off on the red carpet, no fronting! We all set out to make a shoe which could take a bit of punishment and still look fresh, which we think we have achieved here” said Drury.

Dizzee Rascal Nike Air Max 90 Tongue N Cheek

The Air Max 90 ‘Tongue N’ Cheek’ is constructed from a subtle combination of chalk white premium grade soft leather and high knap premium suede. The toe box features an additional perforated detailing in the leather which is carried through the heel wrap. The tongue is contrasting pink premium leather with suede back detail (“the pink tongue was almost an afterthought—looks like a tongue doesn’t it?” —Ben Drury) and features Tongue [right foot] and Cheek [left foot] special red embroidery detail.

Dizzee Rascal Nike Air Max 90 Tongue N Cheek

Dizzee Rascal Nike Air Max 90

Dizzee Rascal Nike Air Max 90

Dizzee Rascal Nike Air Max 90

The Air Max is further personalised with a reflective Dizzee man heel tab logo, a transparent Swoosh (“My idea for extending the whole transparent thing from the Air mid-sole to make anything I could transparent was partially a response to what I know about Diz. I’ve been working with him for years, and I’ve always found him to be totally transparent in his dealings. He’s honest and all those details, in another way, reflect personality traits ”—Ben Drury) and a special two piece outsole comprised of white and clear rubber revealing Dizzee’s Dirty Stank Recordings logo (“I love the logo graphic on the bottom. The big fly makes it official. No one really sees the bottom but it’s one of them little touches that a sneaker pimp would like—Dizzee Rascal) and two tone laces with reflective stitch details (“the little things, they add nice. Personally, it’s for when I’m onstage, with the lights. Or in a rave, I still like to go out and party, so I’ve got little effects. The way they’ve speckled it into the laces, it’s just subtle. But it’s enough. You don’t see many laces like that either. Some people go mad with the laces. To have laces that reflect like that will be a big deal for some people. I like it that they’re breathable as well. It’s a nice mix.”—Dizzee Rascal)

The sneaker launches just days before Dizzee releases his fourth album ‘Tongue N’ Cheek’. Coming out on Dirtee Stank, it features the huge Number One singles ‘Dance Wiv Me’ and ‘Bonkers’ and new single ‘Holiday’ which sees Dizzee teaming up with Calvin Harris and Chrome, the same duo that Dizzee worked with on ‘Dance Wiv Me.’ The Nike Air Max 90 ‘Tongue N’ Cheek’ will be available exclusively from Nike Sportswear at 1948, London on Friday, 18th September, 2009. 1948, Arches 477-478, Bateman’s Row, Shoreditch, London, EC2A 3HH. Tel: +44 (0)207 729 7688 For further information on Nike Sportswear in the UK, please contact Nike PR: +44 (0) 207 578 0502

About The Author

Lord G-Roc from the Great South. Twitter/IG: @GRocSmith

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  • Very clean! Simplicity always wins.

  • GOTTA AGREE.. VERY CLEAN

  • jmaine

    these are fresh hell g-roc

  • Julian McFly

    I like em, compared to a lot of the not so “tongue in cheek” collaborative drops from the past….very clean

  • fortydogg

    very homosexual yall fools out there enough wit dat skinnny jeans tight ass shirts n pink kicks MAN UP

  • haux

    they’re nice, but isn’t dizzie dylan from the band?

  • keith

    classy.

  • Ummmmm….seriously??

  • ATLien_Smoke

    ^^ LOL at fortydogg…

  • not feelin this cw at all

  • LMC

    There bonkers……..
    .
    Will try and get a pair as I do like them, but will be shedding any tears if I miss out

  • 23edge

    Sorry folks, pink is gay… so sad to see Dizzee Rascal get a pair of runners like this… his music is still the dopest shit out there. I wonder if Mike Skinner (The Streets) will also be getting a pair?

  • ^I could see if these were covered in pink, but pink is only seen on the tongue. Adds a nice pop to the shoes in my book. No biggie 23edge, that’s what the comments section is for. What’s gayer though, the pink or the name of the AM90’s? lol

  • Spoonhead

    I rate diz, love am90 and live in east London…. Just fucked off I’m working in Poland for a month!!!!!!!!!

  • Spoonhead

    And 23edge…. How the f*ck can a colour have a sexuel orientation??? I bet you were all about the pink when cam’ was rocking it….. A colour is a f*cking colour!!!!!

  • 23edge

    color?

  • 23edge

    Great a guy named Spoon/Head is trying to come at me? Seriously I always ignore comments at me, but your name made me laugh

  • DSMITH

    The name and how it’s written might be a little suspet, but pink isn’t gay unless you’re pink down like Cam used to be. And a pink fur coat and hat wasn’t helping either. These kicks is rather boring BTW/IMO.

  • aSh

    AYO GGGGGGGGGGGGG-ROCCCCC!!!!!!!!!!! Is the overall shoe baby (light) pink???? From the picks its either light pink or light grey???? Nothing wrong with pink… I got bought 4 kicks with pink in it it either works with you or not…. now I don’t own enough pink stuff in my closet to rock an all pink pair of kicks…. but these still look fresh!!!

  • BlaqINK

    Ha hows a colour have an orientation lol…and why you put “colour?” like there isnt another way to spell the word…stupid

  • Sn3aker_H0lic

    I like these. Very simple, very clean!

  • Tim

    So what if the sneakers got a pink tongue…YOU GOT A PINK TONGUE TOO FOOL!!!! does that make you gay?

  • spoonhead

    @23edge COLOUR – the English spelling…