Khaled and Jordan Brand took advantage of the big stage.
Last night, the guy with the keys co-hosted the MTV VMAs. Since he’s down with Jumpman, he decided to remind the world about one of Jordan Brand‘s biggest release dates of the year – September 3.
I don’t know if it’s possible to forget Bred Jordan 1s & XXX1s (maybe you forgot about those) release next month, but if you somehow forgot, DJ Khaled gave us the ultimate reminder last night.
If you didn’t watch the VMAs, the photos pretty much explain everything you missed. Khaled wore the Banned Air Jordan 1 and Air Jordan 31 around his neck while wearing an old school Jordan sweatsuit.
He didn’t actually say, “Hey! These kicks drop on September 3.” But we all got the message.
You can’t even hate on Khaled’s hustle, he’s obviously doing something right.
Sidenote: In case you’ve never seen it, watch my 2011 interview with him For No Reason!