Eminem’s new book “The Way I Am” gave him another chance to team up with Jordan Brand. The Encore Air Jordan 4 was his first collabo with JB for the release of his Encore album. It will be pretty easy to purchase his new book The Way I Am which will be available on October 21st, but the shoes on the other hand will be extremely hard to obtain. Why do we say that? Well, according to Paul Rosenberg (Eminem’s manager and attorney) Slim Shady’s Air Jordan 2 will be limited to 313 pairs(Detroit area code) and will be an Air Jordan Flight Club exclusive, so make sure you’re a memeber. JB if you’re reading this you better upgrade your server before you release these…we don’t need another crash.
Today, Rosenblog is proud to bring you another worldwide exclusive… Seen here for the first time anywhere. For the launch of Eminem’s new book The Way I Am, we have again teamed up with Nike’s Jordan Brand for a collaboration on another classic Jordan silhouette. Above is a spy pic of “The Way I Am” Air Jordan 2. This is a one-off, super limited edition sneaker. This shoe marks the second collaboration with Eminem and Jordan Brand, the first being the Air Jordan 4 “Blueberry” that was a promo and contest winner only shoe released in conjunction with Eminem’s album Encore. The Jordan 2 is Marshall’s favorite Air Jordan sneaker, so he was super excited to get to be able to do another collaboration with his favorite sneaker brand. The shoe, as seen above, will be produced in a different colorway than the original AJ2 and includes handwritten lyrics from Eminem’s songs on the shoe detail (see the ankle collar and toe trim).
The collaboration also includes a limited-edition “The Way I Am” Jordan T-shirt. There will be only 313 pairs (signifying the area code for Detroit, MI) available for purchase at the official Jordan Brand “Flight Club”: www.airjordanflightclub.com. To receive an invitation code text “Flight Club” to 23623. Proceeds from the shoe will go towards Eminem’s The Marshall Mathers Foundation, an organization primarily dedicated to helping disadvantaged youth in the state of Michigan. At present time, the retail price of this collaboration is yet to be determined. Eminem’s “The Way I Am” book is available from Penguin/Dutton on Tuesday, October 21st. via Paul Rosenblog