Rick Williams and Ro Colt, the co-owners of Detroit-based boutique Burn Rubber have made a video segment of what goes on around their shop. The first episode involves Detroit Tigers Prince Fielder stopping by the shop and asked them for a special sneaker. Prince Fielder wanted a pair of the super rare Air Jordan 4 “Encore”.
So the Rick and Ro called around in search for one of the rarest sneaker in one of the most popular sizes. Enjoy the full video of Detroit Rubber : Episode 1 and expect a big surprise from a special guest to help them with their sneaker quest.
Rick Williams and Roland “Ro” Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today: opening their second location and a brand new lifestyle brand, two/eighteen. Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters while maintaining their clout in Detroit hip hop culture.
It takes a village to find the right pair of shoes for a professional athlete making a seemingly impossible request, but Ro and Rick are on the job!