Hanon New Balance “Bionic Project”


Watch behind the scenes footage of the Hanon and New Balance “Bionic Project”. It’s not everyday we get to see this type of footage. This film shows the production of the Bionic Project, a collaboration between Hanon, New Balance and Eschler. Project launch is set for a December 2009 release. The film was shot on location at the world renowned New Balance Flimby manufacturing plant in Cumbria, UK. Both videos are very short, so check them out!

Check out Part 2 after the jump…





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2 Responses to “Hanon New Balance “Bionic Project””

  1. I wish more brands would put out videos like this.

  2. Comment by Paul Coughee December 2nd, 2009 at 8:26 am

    ya G-Roc I second that……if you remember the adidas vid from last year centered around the final azx shoe that they never released for retail, that was dope….showed some manufacturing

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