James Bond of UNDFTD would say so. Boylston Trading Company caught up with co-owner and creative director for the sneaker haven, Undefeated, where he shed light on his inspirations behind the brand and where the company is now setting their sights. During the Q&A, Bond diagnosed the current sneaker scene where the sneaker head was once the most significant to premier boutiques is now non-existence.
We changed lanes for the most basic of business rules: growth. Our business landscape has changed and the majors are going to move with or without you. You have to adapt to these changes. The “sneaker head” so to speak is no longer a viable business model as the true (sneaker) head has become almost non-existent. You have to learn to appeal to the masses in a creative and tasteful way. Converse has allowed us to do just that with the program we are doing with Footlocker. Good product is good product. – James Bond
Do you agree with Bond’s pronouncement?
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Check out the rest of the interview here.