When the lightweight adidas Primeknit first surfaced, most people thought that they were biting Nike’s Flyknit technology. To clear the air, the good folks over at Complex sat down and spoke with the Head of Design for Sport Performance, James Carnes, and talked about the history, technology, and on how he felt about his competitors using knit technology. He also spoke about the future plans for the Primeknit and it’s global releases.
For a look at the full interview with James Carnes, click here.
Was it a surprise when Nike revealed their own knit shoe, and did that affect your release at all?Well, it was interesting to see that they came out with something that we’ve been working on for almost four years, but it didn’t really have any influence on our approach. We had planned to launch something at the Olympics—like i said we really started this right after Beijing, and the goal was to give ourselves another kind of cycle to come back in London and launch this idea. It ended up meeting our expectations in terms of launching what we believe is the superior way of making knitted product. It’s something that we typically do—I mean, for us the World Cup and the Olympics are two big stages for innovation and you can go back as far as you want, in 1928 that’s kind of where this all started with adidas bringing the first track spikes to the games in Amsterdam. It’s something that we are pretty proud of being able to do, and it’s exciting to see that making shoes this way is something other people will be following from here on out.