Let’s Have A Toast for Early Release Jordans

early release jordan 11 gamma


I always felt some type of way about early release Jordans and other sneakers. If you have a relationship with someone directly at one of the brands who occasionally likes to bless you with samples or promo pairs early, then you know you’re good. However, early releases will always be a love/hate thing in the community, and at the end of the day, it’s your business what you choose to spend your money on. Me personally, if I can’t get it directly from the brand early, then I don’t need it. That’s my take on it. But we all know plenty of people that shop with early release websites, and I repeat, that’s your business.

People have called early release shoes everything from fake to B-Grade to C-Grade (that was a joke). The fact is: early releases are unauthorized, period! If you’re Team Authorized, be careful (and educated) because there’s legit shops that sell early release pairs. No knock to them, but heads up if that’s not your thing. But if you have MJ’s number, that’s a different story.

As for this photo, it was floating around the web last night to alert everyone about the danger of early pairs. It was shared so many times that I don’t know the source of the photo. Feel free to let me know if this is your photo so I can give you credit. Anyhow, here at TSG we try our best to document the culture from every angle, so I wanted to bring this to your attention.

Your take on this topic is welcomed in the comments section.

About The Author

Lord G-Roc from the Great South. Twitter/IG: @GRocSmith

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  • I would like to add that when it comes to using images from early release sites, it’s strictly for visual purposes only! We never encourage you to buy. Example: The blah blah is now available at (fill in site), so cop your pair here. Nah, b! We just use dem images.

    Oh yeah, the price of the brick goin’ up.

  • You are good with me if you understand that last line. Ha!

  • Executive aka Kic Flair

    I’ve done the early release thing 2 times but it was actually in store and they were definitely legit, and I paid retail. I miss those days! I’d never buy a shoe online claiming to be an authentic early release and paying $300+.

  • Executive aka Kic Flair


  • OfficialKickz

    Yea, I’ll wait tell a footlocker, nike.com, etc. gets them…Im not giving $300 to get them 2-3 weeks early and I can’t confirm the legitness of it!

  • MikeyDrums86

    @G-Roc the new Mr 17.5 lol!!!

    Me personally have never messed with an early release just because the uncertainty.. And agree with the article if you cant get em from footlocker champs etc.. with a receipt then i think its a no go, there’s just no way to prove the authenticity. In the end its YOUR money tho

  • MJ Green

    Good story i always wonder how these instagram guys get a whole size run before the release date!

  • Lem


  • Melvis

    @G-Roc: DAT MARLO.

  • @Melvis – AND YOU KNOW IT!!!!

  • omar najeeb

    So what are we sayin? Early releases are fake..so beware?
    Aight, I guess so. I’ve copped early a couple times. Both those cops were legit. But the bootleg game wasn’t like it is now.

  • GSL10019

    For those that are wondering on how stores get them early. Nike tends to (for some reason) like to send it to mom and pop stores that aren’t well known like Kith, theyll send it the day of. And The bigger known stores wait until they got every pair while these mom and pop stores sell them from the moment they get them, thats why some of them have lists of people who shop there who sign up with a down payment for retail price to purchase them the moment the shoe shows up ( i personally have done this). Thats why you see stores that you are 100% sure they got the shoe but they say “we never got them”. And the whole promo/ sample stuff, people forgot most of them are look see and wear test samples (i mean almost 99% of samples out there are) meaning that they made to test stuff out, which means that theyll break easier hence this picture.
    And the sites bumping up the price, they got them from mom and pop stores and they are just flipping them, a couple of my friends do this… its a shame that they do but cant knock at their hustle

  • Boss

    G Roc with that Wire reference. lol

  • Flatbush_Zone

    Can’t wait on line forever and a day just not to get what I want. And now a days even the big name store are holding multipul pairs for themselves and friends for resell……. Like WTF!

  • Flatbush_Zone

    Is it even legal for these mom and pops to be doing this?

  • Flatbush_Zone

    I think these sneaker companies need to crack down on that.