Nike Air Tech Challenge Huarache Retro – 2014 Colorways

Kanye West Confirms adidas Deal

It’s official! During an interview with Hot 97′s Angie Martinez Kanye West confirmed his adidas deal. He also mentioned that Nike doesn’t know when they are going to release the Red October Yeezy 2. This puts an end to all the rumors, and although adidas has yet to make an official announcement, Kanye let the [...]

People from the Sneaker Industry Share Their Most Embarrassing Shoe Story

“Whatever…it was in style…so I was in them heauxs.” Everyone has at least one sneaker from their past that they’re embarrassed about. Whether it’s a shoe from elementary school, middle school, high school, or college; we’ve all been there before. We grow up and our style changes, including the sneakers we would actually wear. But [...]

Kanye West Signs New Shoe Deal, Calls Out Mark Parker

Who did Kanye sign his deal with? Kanye West is the most talked about person in the sneaker culture right now. With all the hype and rumors surrounding the red Yeezy 2, it’s not hard to see why Kanye is the topic of discussion. For years, Kanye has been very selective about doing press, but [...]

Black Album Day: Remembering Jay Z’s Reebok S.Carter

Remember? 10 years ago on this day, Jay Z released one of his best albums to date, The Black Album. What exactly does that mean? For one it marks the 10th Anniversary of The Black Album, and I’ve been constantly reminded of that all day. Across the world wide web people are celebrating Jigga’s 2003 [...]

20 Sneakers That Look Better With Jogger Pants

Don’t hate, appreciate. Every decade or so old styles become modernized with a new sense of fashion. In 2013 it’s all about how your pants sit on your sneakers. A lot of people have strayed away from the boot cut look on jeans to a more tapered feel with the jogger pant avoiding denim bleeding [...]

Nike Outlet Alert – 11.8.13

Would you like a deal? It’s a new month so it’s time for a new outlet alert. This time I decided to swing by a few outlets to see what they had to offer. That’s the thing about outlets, you never know unless you go. Sometimes you don’t see anything you like, and sometimes you [...]

#SheGotShoeGame – 11.7.13

You don’t see these kicks everyday. When we first started #SheGotShoeGame some people thought it would be a bunch of thirsty photos, while some thought it was dedicated to only females with rare kicks. We just wanted to show the female sneaker community love whether they were new to the game, NDS, or OG. Females [...]

Dallas Penn’s “Drop 10″ (What Not To Wear): November 2013

Check out DP’s November Drop 10 picks. Internets! If you have been a member of The Shoe Game family for any amount of time you have most likely seen the videos I’ve made standing in lines hoping to cop some rare air. The Shoe Game has been the ONLY website I turn to for sneaker [...]

Sneaker Resellers Gone Wild

Uncensored! The reseller will always be a love/hate sneaker personality in the sneaker community. But where would our beloved culture be without the reseller? Whether you like it or not, the reseller has a place in the community. It’s crazy when you think about it, because as the loudest rapper in the game would say, [...]

A Breakdown of the 15 Sneaker Personalities

Which describes you best? To the public we might all just be “sneakerheads,” but within our community there are different personalities we all identify with. We at TSG decided to list 15 different sneaker personalities we encounter. Which of these personalities is YOU? Comment your thoughts below and feel free to add more personalities or [...]