The big 3 over at Nike has officially unveiled their 2013 Black History Month Collection. The Nike LeBron 10, Kobe 8, and KD 5 will be in the forefront. These these models will sport geometric motif throughout the upper. The simple color way consists of a combination of black, white, and orange. Other Nike Basketball models includes the Lunar Force, AF1 Downtown, and Dunk Sky Hi. The Nike Basketball “BHM” 2013 Collection will release on January 21st. Check out the official press release and photos below. Let us know in the comment section below which model is a definite cop for you.
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Black History Month represents many things. Civic leadership, social stewardship, community activation and much more.
Nike recognizes the importance of this meaningful month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra, “Be Bold. Be True.” celebrates three athletes fearless in action and fueled by a purpose.
Consisting of seven shoes, two t-shirts, a Destroyer jacket, Nike Elite socks and 5-panel hat, the 2013 Nike BHM Collection will debut beginning January 26. A consistent design aesthetic weaves through each product in the collection, with a color palette including black, grey and brown highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception.
Now more than ever, athletes at all levels have a unique ability to extend their voice beyond sports. Soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenom Kevin Durant provide creative inspiration for the product collection based on their commitment to giving back to their communities.
All three athletes are celebrated in this year’s collection with each having an individual logo created. Drogba with a light bulb morphed with soccer ball, representing his ongoing involvement in bringing solar light bulbs to impoverished areas in Africa. Williams’ icon consists of a tennis ball emanating with lighting bolts, showing how she empowers young women, especially through the secondary school she helped build in Kenya. Durant’s icon represents hopes and dreams of young athletes, with a basketball hoop merging with a cloud formation, a nod to the support he has given to his hometown recreation center in Seat Pleasant, Maryland, a place he attributes for helping him realize his own dreams. The three icons are infused into a distinct Nike BHM print pattern that appears throughout the collection.
The collection is a dual effort between Nike Sportswear lifestyle product and Nike Basketball performance product. Nike Sportswear BHM shoes include the Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown. Nike Basketball shoes complete the BHM collection with special versions of the KD V, LEBRON X and KOBE 8 SYSTEM; all three featuring black, grey and orange with the signature Nike BHM print. These signature shoes will debut on court during pro basketball’s Martin Luther King Jr. tribute day on Monday, January 21 .
In keeping with a tradition of honoring organizations that give back and inspire youth, NIKE, Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection.