Nike Reminds Us That Basketball Never Stops

Forget what you heard, the NBA lockout is definitely not stopping the game of basketball. In this new spot, Nike Basketball proves that basketball never stops. There’s some very familiar faces in this commercial, including LeBron James, Kevin Durant, Coach K, J.Cole, just to name a few. Check out the video and get more info below.

To mark what is typically the start of the professional basketball season, Nike reveals its Basketball Never Stops campaign which makes its prime time debut this Sunday, October 30. The first commercial of the campaign – entitled Spotlight – stars basketball greats LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, with Hall of Fame coach Mike Krzyzewski and entertainers Questlove and J. Cole playing among athletes and fans around the world.

Inspired by the energy of summer basketball, which reached new heights this summer as professional athletes took their place along side amateur and elite athletes, the Basketball Never Stops campaign celebrates what can only be described as a player’s true love of the game and desire to play the game no matter the time or the place.