It seems that the clock has finally struck 12 on what can now be called the “Cinderella Days” of highly anticipated sneaker releases. No longer will stores be allowed to schedule midnight releases for the popular styles or ones of a higher price point. The upcoming LeBron X+ has brought this issue to the forefront as it bears one of the biggest pricetags to date in sneaker history at $315 retail . According to the Wall Street Journal, the stores and boutiques are required to wait until 8 a.m. to release a shoe and are also required to postpone posting pics and info of said shoe until after the official launch. Given the current state of the culture where price along with the popularity of the brand can influence actions, Nike has enacted the proper statutes to prevent the hordes of collectors and resellers from queuing in front of the store for days—sometimes weeks—on end. We see that this, along with the recently enacted RSVP system is doing a small part in helping keep releases safe and civil for stores and their patrons. What are your thoughts on Nike’s new rule?
Via: Huffington Post