It seems that Nike is truly demonstrating what #Makeitcount really means by seizing the opportunity to hold on to the NBA’s current phenom, Jeremy Lin by extending his contract. His growing success has proved to be both a lucrative and marketable venture for the Swoosh especially if the Knick’s trailblazing player continues with his success. The deal currently on the table for the point guard is also reported to entail his own signature line of footwear. A positive endeavor for both Lin and Nike which will possibly see a heavy marketing surge in China, a rapidly growing region for the sport of basketball. A post by Nike entitled, “When you Number is Called, Be Ready” was also recently written about Lin. Would you like to see Jeremy Lin footwear?
Jeremy Lin might not have been a household name a few weeks ago, but he was still in the gym. Still putting in time to be the best player that he could be because he believed. Through being undrafted and cut, and then sitting on the bench in New York, Lin believed he would get his opportunity to show that he belonged in the NBA. He did get that opportunity and when it arrived, he was ready. Basketball never stopped for Lin, even when the circumstances were not what he had hoped.
While a 6-foot-3 point guard from Harvard isn’t the prototypical NBA player, when you boil it down, what matters isn’t who you are, but what you can do. Thanks to his hard work ethic and commitment to getting better, Lin has proven he can do the things necessary to be an NBA point guard. In the past two weeks, he’s shown he can be the starting point guard for a New York Knicks team that was desperate for stability.
Since Lin has taken over the reins at the one spot, the Knicks have won seven straight games. Lin is averaging 24.4 points and 9 assists per game over those seven victories. He’s getting his teammates -all of them involved and he’s changed the spirit of the team. He’s gone from last man on the bench to playing under the bright lights of Madison Square Garden and his transition has been a smooth one because he was ready. Whether you’re playing under bright lights with the biggest stars in the game or in a dimly-lit gym by yourself, play for the right reasons, train as though you’re training for your big break and when it comes, you’ll be ready.