Nike SB Causes A Tongue Twister
This picture was just taken outside of Nike HQ as tons of people boycott against the new thin Nike SB tongue. The fat tongue was the prime feature that made the Nike (SB) Dunk Low so lovely. Keep it real, it was something about the fat tongue that made you want a pair of SB Dunks in the first place, right? Apparently, someone in the Nike SB camp had to make an executive decision by doing away with the beloved stuffed tongue.
Tons of Nike SB fans caught feelings about the tongue-change, but is it the skaters complaining, or is it the sneakerheads whining as usual? Depending on who’s mad is extremely vital at the end of the day since Nike SB is a “skateboarding” brand. More importantly, who’s the true Nike SB consumer: skaters or sneakerheads? Surely that matters since Nike’s kick-push division wouldn’t be able to turn profit without their loyal following.
By now, team Nike SB should have an idea of why so many people are turning their backs on the Dunk Low SB, but what are they willing to do about it? It’s all about giving the consumers what they want, and time will tell who’s the real voice for the people. Will the tongue remain thin or will the fat tongue return? That’s the million dollar question ladies and gentlemen.
Pour your hearts out by telling Nike SB how you feel about the tonge-change in the comments section. You never know, they just might bring the fat tongue back after reading what you have to say. Speak now or forever hold your peace.
Sorry late response.
I’m not gnna rad 50 responses but
Nike and jb needs to stop bullshitting
with quality! But fat tounge didn’t make
nik sb. The people that buy sbs more are
hypebeast and real sneaker head are hunting
for early purple boxes and earlier.
Skaters don’t buy sbs that much sinc they more
expensive. I rarely see kids skatin sbs. Mostly pros to am
skate em. Oh and FYI some early sbs didn’t have fat
tounges. They jus need better simple shit like they use to like sharks hulks vamps etc
well i think that they should keep the tongues fat if they keep making it thin then it would just be a regular dunk and a regular shoe is not going to be an SB shoe and plus the fat tongues are way more comfortable nike is making a huge mistake just like jordan brand with their cheap material
Nike sb just give us what we want!! simple as that. i will not be buying any low tops unless u give us the fat tongue!!! because lets face it..most of the sales do come from collectors and not just skaters. and im sure skaters don’t mind the fat tongue. the fat tongue is the reason 99% of us fell in love with the sb’s in the first place. u are making a big mistake and taking a major step backwards by taking out the fat tongue.
Yo i dont buy dunk low’s anymore because that shit sucks I LOVE FAT TONGUE!!!
Okay I posted this topic last week at fsf and nobody replied…
So thank you tsg…I can only speak on my experience with fat tongues…
I haven’t even bought a pair of thin tongues…but I can say Nike sb fell off since that
Got rid of the fat tongues…ugh the fat tongue is why started coppin sb dunk…
BRING THEM BACK Plz!
23EDge….Dude I have no idea what your trying to say….Every division within Nike produces retros that are in most cases exact to the OG…The only division that doesnt, well with earlier releases, is Jordan Brand and thats only because Nike Air is a trademark of Nike Lifestyle (now Nike Sportswear)and before Jordan was its on brand earlier models came from Nike not what we know as JB…Branding is important…Nike SB is Nike SB…there is no reason why Nike SB is not capable of producing a FULL run of re-release of ALL prior models…Hence the Gucci Highs…trust..if that launch is succesfull (which we ALL know its gonna be) by next Spring/Summer you will see retros….
Lmao…
If Nike wanted to piss off EVERYONE…then they’ll do this:
Retro all the dope colorways and make them fat tongue. Everything else that’s new coming out they keep the thing tongue.
Or better yet, retro all the old ones with the thing tongue.
And it’s all marketing.
The way I see it, Nike SB will continue this trend of thin tongue.
Then they will start to release scrapped samples or retro the old c/w with their original fat tongues.
Only thing that will be different is, the retros and scrapped samples that may be set to release or re-release, they will retail at 120+.
Instead of the classic 75-98 range.
You’ll see all this garbage coming out, then you’ll see SB retro’s and who wouldn’t go crazy for these? Esp if Nike SB decided to release all the SB retros in a quick strike or super limited release. Not GR
whether or not nikesb has the fat tongues or not..their shoes are gonna sell and they will make profit anyway. problem is they are probably going to use this to their advantage so when something crazy gets released u will see a rush of sales. but thats just my take on it. no idea why nike would really make this kind of change this late into the “life” of nike sb. it was unexpected and odd that they would do this.
how bout nike u stop making crappy dunks like if you try on a dunk from 2005 there way more comfortable then these crappy ass new dunks there so stiff maybe i should direct my anger at the 5yr old indonesian boy making em
i vow to never buy a pair of thin tounge sbs…. bring back the fat tongue nike!
WHY AS SOON I AS I GET INTO THE SHOE GAME SERIOUSLY…THEY GO AND CHANGE SH**……ALL IKNO IF THEY RETRO THEY AINT GANNA BE THE SAME AND NOW THE ONES WITH THE FAT TOUNGE ARE GOING TO BE AT SOME INSANE PRICES….ALL I EVER WANTED TO DO IS GET FLY KICKS WHY NIKE GANNA MAKE IT SO HARD….
I own 13 pair of sb’s now- 9 mids, 3 lows, 1 hi, 6 blue, 6 gold, and 1 black/purple boxes. Some fat tongue, some not. I like them all, fat or slim tongue. Some of the new releases are good in my opinion – I got the blue/black mids, asparagus lows, and the northern lights mids in the last few months. I think they are all pretty sweet. The older ones do seem to have more squishy/less dense padding. I relly like a lot of the shoes that have embroidery and different materials or patterns, like the white melvins, de la highs, WTD, and others where they gave it that little bit extra.
What’s the difference between a fat tounge and a skinny tounge. I throught we brought the shoe because of it’s dopeness.
R.I.P nike SB until the day the fat tounge returns!!!!
^^o.s.t. to most people, myself included, who really, REALLY F***ed with SB’s, the tongue was a HUUUUUUUUGE factor in making the entire sneaker dope. The (fat) tongue makes the shoe sit differently on your foot….looks completely different (better) to alot of people. I’m sure you already know this….I’m just sayin…….
Bring the FAT TONGUE BACK! Thats what made sbs differrent. Now there blending in. And the creativity in designs are gone. smh…
R.I.P to all the skate shops… Nike officially fkd you in the arse… during a recession no less? Whoever decided to remove the key marketing design feature from the SB line should be facing a very harrowing performance review if not termination. What’s next, laces? The swoosh? Jordan dumping the jumpman? Come the fk ON. These geniuses are trying to hustle water without the hydrogen….
ive been an sb collector since ive been 14 and the fat toungues are the reason why i get them. Now that they dont have them i dont look at them the same please bring it back, if not then your letting the real sneakerheads down
the fat tongue definitely gives the SB a different look and it allows your jeans to lay with a more appealing look (IMO). the truth is, I don’t care…. unless they retro, I’m finished with SBs
HEY TOKYOMIKE – can you imagine the TIFFANY SB retro and BORDEAUX VII or in your case the AJ II releasing the same day?????? I would someway, somehow have to clone myself and cop both.
@ Jay “Old peachtree” – HILARIOUS COMMENT
It’s simple…what set appart the SB dunk from a regular dunk is not only the limited run, but it was the fat tounge, it completely changed the face of a dunk and not only made it more functional for skateboarding, but it gave it a distinct look that was exclusive to the dunk, and more importantly…..SB
^^am95connoisseur If they retro’d some of the older SB’s, fat tongue and all, on the same day as some II’s, or III’s, I’d smoke crack, and rollerskate at the speed of light between shops to get em both.
Honestly, It’d be a toss up…..I have ALOT of SB’s…..multiple Tiffany’s, Supreme lows and hi’s, etc…..so it’d depend on what was dropping. Jedi’s, De La Hi’s, and a few others that I “need,” yeah, I’d SHART on the Jordan campout line as I passed straight by to hit up whatever shop was getting em……
Jay “Old Peachtree” you crack my up….. so much truth in humor
I am a sneakerhead and one of the only reasons I bought sbz was because of the fat tounge, it’s what sets sbz appart from regular dunks. Do away with the new tounge and bring the old back. I haven’t boaught one new pair sense the new tounge.
they should keep the fat tongues because that what makes SB dunks more special and it would look way better please bring back fat tongues back =] and im a skater
I love my sb’s, but have found myself no longer looking on n-sb.org anymore since there has been the death of the fat tongue. I have “solely” been focusing on getting the older sb’s with the fat tongues because that was the main reason I got to liking sb’s. When I first bought my first pair of sbs I was in high school (2005)
and then the skateboard shop I went to had some nice looking stuff but I didnt really know wat was exclusive in the sb world back then so I slipped on a lot of hot shit but what I did get was a pair of grey and blue zoom team editions (pink box). I thought they were different and the tongue was so fat I thought peopl would hate but I was like fuck it these are fire…I have been hooked on the fat tongue ever since until now……RIP FAT TONGUE
how about. you make the tounge fat yourself then sew it back up lol but I personally like da fat tongue
i feel as if u r takin away from the shoe..!!..
LOL @ TOKYOMIKE – Yo… G-Roc… just copped them CHLOROPHYLL Air Trainer 1s… in my SZ @ RETAIL….ONE OF MY GRAILS my dude……. BO JACKSON…… DAMMITTTTT. I’ve picked up 2 of my GRAILS in less than a week…. this is CRAZY..Got my AIR MAX PENNY 1s in the ORLANDO C/W too… Been looking for them joints for a YR and a half…
REMEMBER NIKE SB ORIGINALITY x QUALITY x AND GIVING THE CONSUMERS WHAT THEY WANT YES PLEASE BRING BACK THE FAT TONGUE!
bring back the fat tongues. the slim tounges only look right on mids n some highs, but please bring em back!!!!!!!! and make another nike sb highs wit a fat tounge like the shoe goo’s lolz
i think wen nike sb dunk lows had the fat tounges they were by far the best shoes ever made real talk
mannn bring da fat tounge back enough said
i think it was bad enough that nike took away the fat tongue on the high tops but to completely take it a away is a ridiculous. i know some of my skateborading friends say the skinny tongue is a little different but sneakerheads dominate the sb game. IMO i feel that sb had it’s best year in 2005 and a few heaters in 2006 and 2007 but they should bring back those concepts to get everybody happy again. i mean nike in its jordan brand isn’t making too much noise except at the end of this year and next year but I still want to be on my sb game too and i’m not gonna buy the garbage they puttin out so hopefully sooner or later they’ll put the fat tongues back on the low tops but if they do with the high tops then thats a plus for sb
I second that Trav
I miss the fat tongues that the High Tops used to have. It’s funny how no one was trippin back then when they decided to 86 the fat tongues on the high tops.
Ok this subject lol. I am an assistant manager for champs sports, although we dont sell sb product i like to ride my wheelie board lol i mean skateboard and the fat tounges main purpose is to serve as an impact protection area for the top of your foot. Now as a sneakerhead i fudging love the fat tounge. It is ONE of the key componets thats sets nike sb dunk low pros apart from the mainstream dunks but we must not forget the inginuity and creativity that was nike sb via 2005. BOTTOMLINE—–fat tounges, skater and sneakerfiend. Now on to a subject i seen mentioned earlier. JB has been dropping lots of garbage on saturdays of almost every 2 weeks. Im tired of seeing jordans with a retro bottom and a completly terrible upper. JB you slipping. Plz give us more retros but continue to make fusions to distract the regular folks :]
SB = Fat tongue
When i heard about this i was mad but then i realized that it doesnt really matter because what makes nike sb is the zoom air sole and all the padding. Regular dunks dont have that so thin tounges feel more better on your feet so you dont feel like your feet are squished in there. I LIKE THIN TOUNGES!
the sb dunk without the fat tongue is like a regular nike dunk
even the nike 6.0′s have a fatter tongue and thats not fair
nike sb plz bring the fat tongue back because the fat tongue was way more comfortable and looks better
i am also upset with the loss of fat tounges too and i am not a skater but a true sneakerhead and the loss of fat tounges made me sick too my stomach wen i wood look at the sb dunk lows. this is horrible and i also heard u might lose the strap on the mids and if that happens nike sb = R.I.P
oh yhea and i personally think u should bring back the fat tounges wit the bird chirps that release this year hopefully thats if ya want to make a comeback cuz jordan got sum heat coming out in 2010. and last pleaz make an sb low with a fat tounge and a domo theme maybe i should make a rough copy and post it on the web. and dont byte off the unmade nike sb low domos cuz if nike makes them imma take sb over lmao jk
i say bring back the fat tounges!..all skateboarding shoes have fat tounges..they offer a certain level of support for a skater which is their primary concern. Me…im a sneakerhead and im pretty sure all nike corporate giants want is more money! that is why they outsource jobs..soo think about it who are the guys lining up infront of a store a week in advance waiting to buy the latest “heat” or sb? sneakerheads and the ones i talked to love the fat tounge..and they are the ones ready to drop hundreds of dollars on a pair of sb’s not a skater. a skater should buy a shoe they dont care to tear up and rip..a skater wont skate a $200 pair of lobsters..main point nike will make more money keeping the fat tounge..and keep having buyers buy sb’s. if skaters want skinny tounges why not buy dunks?
What Nike should do to prove what tounges people want they should come out with a few styles with both fat and thin tounges and I garantee the fats will be sold out first.
I loove the fat tounge. It feels great an looks even better. Such as the space tiger tounge. That’s the comfy-est sb I’ve ever put my foot in..but the skinny tounge seems like the design crew got laazy..with material and colorways..half of em are either suede or fuckin bb gunned with perforation..I learned to stuff em though..so I’ll cop the “nicer” blue boxes an hit em with my own cotton. Cuz Nike was to cheap or band wagoned by the “performace” buyers to throw the extra cotton in. So either way I’m good..I’ll toss my own two cents into the tounge or I’ll let Nike do it..but I prefer you do it Nike..needles hurt like a MUTHA FUCKA..but go head Nike, shell out shit, or gain your REAL income back..cuz you kno you made more bank with the fattys sewed in. Sneaker heads ran to craigslist or DXC’s to grab your old heat so you got no profit..s’all good though..Ima get what I want. I too an loookin to become a designer..no disrespect to the current sb designers,but lance an Todd needa come back..nooooooooooo jooooke..I’m done..
Ohh an why nobody was trippin bout the fat tounge on highs..too early to care..heat was still bein popped out..prices were chill (until ds an resale caught latebirds)..fat tounges on lows stayed for SEVEN years..SEVEN. It kinna like randomly pullin your front two teeth before you eat after you’ve had em all your life..WTF? YOU NEED THOSE! An as soon as the tounges lost weight, the creativity TANKED..an thus the uprising began..k now I’m really done..peace..
if the nike sb manufacturers are just taking the poofy tongues away just to save money, i think its ridiculous, because on average, nike already makes about $90 per dunk low they make, and more people want to get rid of the thin tongue than they do the poofy tongue, so i am for poofy tongues