Nike unveils the SB x Air Jordan 1.
Yesterday Nike took over the air waves with their announcement of a Nike SB x Air Jordan collaboration. Today Nike officially unveils the Nike SB Air Jordan 1. Look out for these sneakers at select Nike SB, Jordan Brand retailers, as well as Nike.com releasing on March 15th.
Originally crafted as a high-performance basketball shoe for budding star Michael Jordan, the Air Jordan I inadvertently brought innovation to skate. Celebrating this unforeseen answer to the needs of skaters, Nike SB and Jordan Brand collaborate to release the Nike SB x Air Jordan I. The green-and black-upper features “AJ One SB” tonally scribed in a typeface designed by Craig Stecyk that was originally featured in a leading skateboarding magazine in 1982. The same inscription also shows up on the Nike SB x AJI insole.
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