Yesterday, the Nike Store made a very important announcement via Twitter. The announcement was made to inform everyone that follows the official NikeStore Twitter that there will no longer be any midnight releases on nike.com. As you can imagine, the news stirred up a lot of talk on the popular social media platform. This also came following the news about Nike banning midnight releases for retailers and implementing the Twitter RSVP launch system. But no more midnight releases on nike.com?
That leaves everyone with one major question: Why?
While we don’t know exactly why they decided to shut down the online midnight launches, we do know that releases will now launch at 8am EST/5am PST. Ouch! We know most people aren’t too happy about this sudden change. So, what does this mean for the future of online Nike releases? It simply means your lazy butt is going to have to wake up early to “try” your luck at successfully purchasing product from nikestore.com.
According to NikeStore’s Twitter, the Nike Basketball Elite Series will be the first launch with the new release time. For those of you that’s still lost, that means the Elite Series will be releasing this Saturday, April 28 at 8am EST.
Why did Nike cancel online midnight launches? The sneaker world may never know. However, share your thoughts on why you think Nike made this move and how you feel about this change in the comment section.