RADii Footwear x Jay-Z 420 Top

September 15, 2009 | 37

RADii Footwear x Jay-Z 420 Top

Everyone is talking about the black and white shoes Jay-Z was wearing at the Honda Center concert and his recent Madison Square Garden sold out event. People are saying that it’s a new Rocawear shoe or maybe it’s a new collaboration with a shoe company. Who knows, right? Well, through some digging, we have found out what the multiple-strap-vulcanized shoe is.

The shoe Jigga man was wearing is called the RADii 420 top. It’ s a shoe that comes from a company named, you guessed it, RADii, which is based in Southern California. The ‘Creative Director’ previously worked in the business of sports boutiques for 10 + years.

Radii (ray-dee-eye) Footwear was launched in Southern California during the Fall of 2008. Radii’s founders came from a long illustrious career in retail therefore, they were able to see what the consumer was really interested in and create a brand that has the true pulse of the customers.

Radii is a unique lifestyle brand designed to reflect each individual’s unique personality from the feet up. With futuristic designs and materials, each shoe exudes confidence for the ambitious forward-thinkers of the world.

The shoes come in many materials, colorways, and models. Some make-ups have a mixture of materials, from patent leather, to full and sectioned off perf, full gummy soles, regular and metallic leather. The models they have, with an un-named boat shoe, are the Radii 420 Top (men and woman’s model), 420 Low, Straight Jackets, Stranglers and the Thrillers. They have also done a super limited collaboration with IM King that included two 420 top colorways (image below).

What you may not know is that the RADii 420 Top has been on a few celebrities feet already. Flo Rida wore a pair at Today Show and Taboo, from the Black Eye Peas, wore the stranglers at the red carpet entrance to the Teen Choice Awards ’09. Than wore the same 420 top model, that Flo Rida wore, to the Teens Choice Award stage performance (images below). Also, Travis from Gym Class Heroes was seen backstage with the all white 420 Top.

Here are some images of their 2009 line up (First 4 shots are from their ’08 MAGIC Show).

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RADii x IM King

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This is the 420 Top model Flo Rida, Taboo, and Jay-Z wore; Jigga’s being in the black and white makeup.

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420 Low

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Straight Jacket

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Stranglers (Taboo wore these at the red carpet entrance of the Teen Choice Awards 2009)

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Thrillers

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Jay -Z rocking out with the 420 Top in an exclusive make-up. What isn’t knowing at the moment is if the Jay-Z 420 Top make-up is really exclusive to him.

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Flo Rida with the 420 Top

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Taboo with the Stranglers

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Taboo with the 420 Top

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Travis with the all white 420 Top

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With major celebrities endorsing RADii, expect the brand to make big waves in the coming months and year. For locations and to look at the rest of their fall ’09 footwear lookbook visit them at, Radii.com. Let the comments commence…
-Vagrant-

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Comments (37)

  1. 23edge

    HELLLLLLLLLLLLLLLL NOOOOOOOOOOOOOO!!!!!!!

  2. ATLien_Smoke

    SUPER UGLY!! Just cause its on a “Celebrity” be it whoever dont make that shoe hot!! It’s more like a phuckin fake azz payless looking supra knock off..

  3. GOT TO SEE THEM IN PERSON!
    “I GOT 99 PROBLEMS BUT KICKS AINT ONE”

  4. My homie downtown Atlanta @ Phat Gear has been selling these for a while. Just not miy style but he has some nice colors that aren’t featured above.

  5. hyestylekid

    My biggest problem with shoe companies is how they look real similar to other shoes no matter who started it first them pair look like the luis v kanye joints and they look like supras i mean some of em aite but they bitin hard majority ugly as hell tho

  6. Sheinzy

    Supra Rip Offs

    Like every single style SMH

  7. uhhh hasnt SUPRA been making thes same kinda kicks for a while now??? and look better if you ask me…

  8. Jim halpert

    Fuck these shoes
    just by glancing I could already see they’re jockin dunks, supras, and kanye’s nikes and Louis v’s
    I consider these fakes

  9. sneaks

    whats with the big hype over strap sneakers…did everyone forget how to tie there shoe laces…

  10. jmaine

    ugls as fuck

  11. I agree that some of these do look like they took a Supra and a Creative Rec and put them together.

  12. kenn

    LOL they look like supra’s

  13. KicksBoyWonder

    Not for me

  14. no straps for me sukas

  15. ANT BANKS

    WACK WACK JUST LIKE HOVIE THE OLD HEAD RETIRE JAY-Z PLEEEEASE YOU SUCK SO BAD ITS NOT FUNNY TRASH ASS ALBUM MY STUPID ASS BOUGHT IT MAN…..

  16. ANT BANKS

    FLO-RIDA X WOLVERINE!!! LAAAAAAAAAAAAAAME…

  17. weezy23

    they kinda wack exept for a pair of the highs but would probly pass on most of these supra puma looka likes

  18. willie_mcfly22

    the shoes r super ugly but what were the pants J was wearin at MSG concert….big ass pockets on the knees???remind me of a raver/emo rocker kid….

  19. neva2menyJS

    umm if i was to rock a shoe in that style it would def, be SUPRA all the way…JAYZ…get your shoegame up baby you got the ends for it….IMO…

  20. o.s.t

    there o.k.Jay go back into your closet and find your retro 3 black cement.KId cudi’s album is in stores. man on the noon:the end of day.

  21. C brown

    G this is the second report that you did on Radii…the orginal was maybe like year, year and half ago…I said it then and I’ll say it again…is has to be one of the wackest brands ever…first off these are not Supra knocks…they are actually Alessandro Dell Acqua knock offs…Dell Acqua is a European brand that’s been around for a minute making high quality kicks….esstentially they took the entire design of the sneaker and just re-made it with a larger skater sole…slapped them in a box…and slapped a $100 price tag on them…I can’t respect that…that’s the weakest of weak sauce…and that just goes to show you the celebs don’t know shit about good fashion (I think Kanye Cudi Wale maybe the except) half these cats just wear whatever there stylist give them or whatever they get paid to rock…..Yo G if you want pics let me know…

  22. MisterMcFly23

    trash, garbage, basura!!! pick one they all fit this p.o.s…

  23. Scotty rock

    (Coughs and hacks) (Supra) (Creative Recreation) (Skytop) (AAHAHAAACCCKKK) Goddamn. Sorry. You know, I’m allergic to rip offs.

  24. HOTSizzle

    NONO u guy these r STR8 rip-offs of Alessandro Dell’Acqua Shoe….LOOK IT UP

  25. haux

    models in the first pic look good rest are ugly, why did jay-z wear does knee pad cargos?

  26. I GUESS THESE ARE FOR PEOPLE WHO DON’T WANT TO ROCK TK SOCIETY’S, OR SKYTOPS, BUT ARE STILL GOING FOR THAT “I’M HELLA LAME FROM MY HAIR TO MY FEET” STEEZ….THE DO THE JOB QUITE WELL I THINK!!!

  27. JordanAmbassador4Life

    TK’s are the furthest anybody should go with hightops. These are for those that jock celebrities and don’t really like the shoe at all(which you shouldn’t).

  28. fortydogg

    fuck these homo shoes, luv jay but he fell off bp3 sucks shit ( cop dat fuckin cuban link 2 raekwon/wutang 4eva)

  29. JSIK

    Seen these a while ago and was not impressed. In person they look really cheap. Like you should be able to pick these up @ Walmart.

  30. these r nice n they cant b kanye rip offs these r old n came out b4 yeezys n tk society idgaf wat none of yall say.The tk society looks real cheap in person wit an eraser for da heel of da shoe ……i like these n im coppin dem…i have a pair of tks n when ur shoe game like mine u able to cop any shoe jus to tryem out n say u had em

  31. Lady Dee

    I think the shoes are hot. They are priced a little too high, yet the style and design of the shoe is satisfying to me.

  32. tis shoes hot i have tha all white ones tey sexy 2 mean

  33. Mack33

    I like em..and to everyone that said they look like fake supra’s…Radii is made by supra…look it up!!!!!!

  34. Bop Luv

    These shoes are gettin it in…next level type swag…all those who don’t like em probably stuck wearin dem bootleg cheap Jordans…step outside the box for once in your life…move over cause I’m in the fast lane…

  35. Moh

    I’m from the UK (SE London) and I have got a pair of the 420 top in black and silver. I think they are fresh and my brethrens here are feeling them but too bad they can’t get their hands on em cos radii have got only one retailer in the whole of Uk…I have got a skytop and Tk too but I like the radii more because you rock them and you know there are less than hundred of them out there on the street..

    Exclusive I call it and I luv that…

  36. Mr. Vaughn

    Personally I dont think these shoes are for anybody. But shouts out to radii shoe company. I feel that any euntreprenuer who can get their product into the hands of a celeb to get themselves out of the hood, I agree with. But the shoes I think are personally not my cup of tea.

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