Sneakerheads Rushing For Yeezys Video Is Fake and Corny

Sneakerheads rushing for Yeezys doesn’t seem like a far fetched concept.

Yeezy madness is so bad, it’s the kind of behavior we expect from sneakerheads in 2015. Unfortunately, the thirst is realer than expected. Not on behalf of sneakerheads, but on behalf of the shops looking for publicity.

Swtizerland based shop Titolo created a brand new YouTube account to publish a carefully filmed video depicting sneakerheads ‘wildly’ running to purchasing the Moonrock adidas Yeezy Boost 350.

Even Stevie Wonder can see how scripted and fake this crap is. Not even a t-shirt was touched in the so-called rush.

Any shop would be delighted to have a mob ransack their store like Balmain x H&M shoppers did a few weeks ago. Why? Because madness goes viral. Outside of your store getting trashed, it results in crazy amounts of hype and publicity for all brands involved.

Titolo succeeded in getting a few blogs to publish the staged madness. They aren’t fooling anyone here, though.

Purposely setting up your paying customers to be degraded throughout the Internet for the sake of extra followers and mentions is cool nowadays I guess?

Titolo does a great job with their business on many levels from great product photos to the great amount of diverse inventory they carry. But this type of fake madness can’t be over looked. Stick to doing great work and don’t succumb to the BS hype.

This ain’t a diss song, it’s a real song – HOV.

Sneakerheads Rushing For Yeezys

About The Author

Professionally sarcastic, but I also enjoy cameras, orange juice, & airheads. instagram/twitter: @rayp_photos

Related Posts

  • curt diggler

    at least everyone can see who the kanye d-riders are

  • omar najeeb

    Lol. Yo ray, why u said it was fake & corny, though? ?

  • omar najeeb

    But let’s make sure we name-check a real MC next time.??

  • SBedge

    What is this wrestling? I want to see real sneakerheads get stabbed, spit on and race fights… am I right?

  • MikeyDrums86

    I don’t see how this is fake.. If im in line all day waiting for kicks why the f uck would I stop to get a t shirt?

  • HD camera setup perfectly upon entrance, the employees aren’t panicking and somehow every shopper knows to run peacefully up to the second floor lol. Cmon dead giveaway.

  • MikeyDrums86

    I feel you, but I mean yeah cameras are rolling but why would the employees panic? They in Europe not crooklyn or LA mofos act accordingly out there lol… And it don’t look like they runnin peacefully upstairs just looks like they know where they going (like me when I go to my same local shops) and actually wait their turn in line…

  • javi

    STFU hypebeast

  • omar najeeb



    The whole sneaker game corny these days.. Jesus was the man with those brown chancla && that robe.. retro those chancla n robe Mitchell n ness

  • Thad Greer’s refreshing to see a sneaker blog critique something. Pretty much all of these sneaker shops are corny and this type of stuff is exactly why. With that said, I do have a soft spot for my hometown dudes at Burn Rubber. Makes me proud to see shop-owners of color staying true to the culture and executing quality, meaningful collabs….and also not doing dumb stuff like this.

  • Thad Greer

    Gawd MC…Me…Jay-Hova

  • omar najeeb

    ?(sucks teeth, then sighs…)

    Nasir bin Olu Dara Jones. Thazzz-it.

  • Executive aka 777

    Ain’t no way you’d catch my black ass out running for anything but for health or chasing a pawg.

  • Thad Greer

    I rock with both, so it’s all good lol

  • Viktor Von Doom

    Someone already made this point, but i also don’t see this being fake. When the shoppers come in you clearly see someone telling them something, like where to go or so. And if its real…it would be the first time in Europe that i see people running for a pair of shoes.

  • Where’s me?? The big oblivious dude you see with people running past and around him with big ass beats headphones on… watching the stampede like a movie… walking up the stairs like I’m carrying a hot coffee… Probably listening to ASAP LVL on repeat… Where’s that guy????

  • See that’s the problem… your mouth… you always telling errybody our gd business… smh

  • Executive aka 777


  • We gotta hide the pawgs from the hypebeasts…. We gotta at least try mane…

  • Executive aka 777

    Lmfao, they touch our pawgs im gonna leave nothing but their feet left.