The Air Jordan 2010 Unveiled

Air Jordan 2010

Jordan Brand held the official unveiling of the Air Jordan 2010 today at the media event in Miami. The designer behind most of your favorite Air Jordans, “Tinker Hatfield”, Mark Smith, Astor Chambers, D.Wade, and of course MJ was in attendance. We heard the event was baller status! Although leaked images hit the web a few months back, today was the official unveiling of the Air Jordan 2010. As you can see, Michael Jordan and D.Wade are pleased to pose with the Air Jordan 2010 in hand. Stay tuned for more info and images. Check out the video below:





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65 Responses to “The Air Jordan 2010 Unveiled”

  1. I’m gonna cop a pair in kids sizes :)
    I like these better then the 09s

  2. they look like fake jordans to me….

  3. damn it. I might have to cop. But um…Outkast called…they want their SPEAKERBOX back.

  4. Comment by am95connoisseur aka 4daloveofdasneekz November 12th, 2009 at 12:27 am

    the way these guys describe the entirety of the shoe is amazing……. had to get tinker and smith back for this one huh????? the 09 didn’t do too well… I actually liked the 09 but it didn’t do well at all….

  5. Comment by CenValCali November 12th, 2009 at 12:38 am

    On court….yes.
    .
    Off court….he77 f*#kin NO!

  6. Comment by Resident Hater November 12th, 2009 at 12:41 am

    Wow…the can sell water to a well…fire in Hell.

  7. Comment by ChicoDusty November 12th, 2009 at 12:42 am

    I’m Sorry JB but even with Tinker on deck these are WWWAAACCCKKK!!!!!!!

  8. Comment by KicksBoyWonder November 12th, 2009 at 12:45 am

    I agree with ChicoDusty. Those are TERRIBLE!!!

  9. I’m copping them. I must say that I couldn’t picture anything until this video came out. These are way better than the ’09’s

  10. I have to be honest, i didn’t know what to think of the shoe at first, but after tinker and mark smith explained all the design aspects that went into the shoe, I can appreciate them more. The thought process why the have the round window in the shoe was pretty interesting. Can’t wait to see them in person

  11. Comment by jsrgreat23 November 12th, 2009 at 1:02 am

    those $hits look horrible. i got a lot of respect for Tinker and Smith, but i dont give a dam who designed the shoes, they look HORRIBLE. to everyone saying they look better than the 2009’s, what does that really say? the 09’s were wack as he11 too. Air Jordan is done, off-court design wise, they are completely GARBAGE. and honestly, i wouldnt even rock these on court if i was still a hooper. these are so terrible looking, what the hell inspired them to put a huge damm disco ball sticking out of the side of the shoe- no excuses…that $hit is wack. i’ve personally NEVER been one to buy anything because of the name attatched, and i feel that is the ONLY reason anybody will get these. and if thats you, you need to hop off Jordans shwack!!!! all you are doing is condoning this bad behavior and giving them reason to keep releasing this nonsense

  12. Comment by tommaso November 12th, 2009 at 1:03 am

    eeeeeewwwwwww

  13. Comment by jsrgreat23 November 12th, 2009 at 1:07 am

    i was going to watch the video to see what they say about the shoes, but really, after already having seen them, they are not worth the waste of my 9 minutes and 22 seconds. and they can’t say nothing to make me change my mind about the shoes. i let the design tell me whether or not i like it, not the nice things the designers have to say about the shoes that THEY created. they get paid to say good things about them.

  14. ^^exactly….if Tinker designed a hat made out of cougar shit, I wouldn’t wear it because he says it’s Eco-Firendly…..it’s still cougar shit, as are these. I’m surprised the logo doesn’t spin like some fuckin’ Dada’s lol……

  15. ^^*Friendly….my bad for the typo….

  16. Comment by MisterMcfly23 November 12th, 2009 at 1:27 am

    first off, HELL TO THE NO. secondly, how stupid are those holes gonna look when you put it on and all you see is your sock inside, WTF ? so see-through J’s are whats hot now !?!? not only that but what if you should happen to get caught in the rain by surprise, youve got two big GIANT perforated holes in each shoe to help get your foot wet. and i guarantee, after the heat/cold/humidity hits that plastic on those holes a few times, theyre gonna do the same thing icy soles do, turn piss yellow. if you think these look better than the 09’s, ya trippin. the 09’s sh*t all over these. hell, fusions sh*t all over these. BIG HORRENDOUS HISTORICALLY EPIC FAIL, JB…….ps. i think its safe to say the AJ XX3 was the end of JB as we knew it…

  17. Comment by Brandan E. November 12th, 2009 at 1:37 am

    these joints are dope!! they are 200x better than last years pair!! this is a shoe i could envision MJ playin in! and yall need to stop hatin, cause if MJ was still playin and wearin these yall would cop instantly!!
    these kicks are super dope and fresh!! im coppin without a doubt!!

  18. It looks a little better than the 2009s, but barely. The 2009s have grown more on me, but I still won’t pay even the outlet prices for them. The “transparency” as they liked to call it in the vid really detracts from the shoe’s design appeal.

    And this CW is way better than the one in the pics released a while back.

  19. Comment by jumpoldman36 November 12th, 2009 at 1:48 am

    I just don’t know yet… the colorway sucks though and the $170.00 price is not worth it… I need to see a better colorway and in person.

  20. Comment by jsrgreat23 November 12th, 2009 at 2:20 am

    Comment by Brandan E. November 12th, 2009 at 1:37 am
    “these joints are dope!! they are 200x better than last years pair!! this is a shoe i could envision MJ playin in! and yall need to stop hatin, cause if MJ was still playin and wearin these yall would cop instantly!!
    these kicks are super dope and fresh!! im coppin without a doubt!!”

    ummmm no sir. no hate here. i dont give a damm whos feet they’re on, they are trash. i didnt need to see him wear the 9’s when he retired for a year to know they were dope, didnt need to see him wear the 16’s to love em. and ive seen jordan wear the “PHLY”s or whatever they’re called, and you wont ever catch me wearing those. neither him or dwyane wade wearing these will make me want them. fact of the matter is THIS: if they didnt have a jordan logo, you would like these. no if, ands, or buts, thats the way it is. and if you think these are “super dope and fresh” than i beg of you, i truly beg of you to please post up a link to some picture of your shoes so we can see what “heat” you have in your stash. though i’m fairly confident you have NONE if you think these are hot

  21. Comment by jsrgreat23 November 12th, 2009 at 2:21 am

    ————- edit ————————————————-
    Comment by Brandan E. November 12th, 2009 at 1:37 am
    “these joints are dope!! they are 200x better than last years pair!! this is a shoe i could envision MJ playin in! and yall need to stop hatin, cause if MJ was still playin and wearin these yall would cop instantly!!
    these kicks are super dope and fresh!! im coppin without a doubt!!”
    —————————————————————————————————————————————————–ummmm no sir. no hate here. i dont give a damm whos feet they’re on, they are trash. i didnt need to see him wear the 9’s when he retired for a year to know they were dope, didnt need to see him wear the 16’s to love em. and ive seen jordan wear the “PHLY”s or whatever they’re called, and you wont ever catch me wearing those. neither him or dwyane wade wearing these will make me want them. fact of the matter is THIS: if they didnt have a jordan logo, you would like these. no if, ands, or buts, thats the way it is. and if you think these are “super dope and fresh” than i beg of you, i truly beg of you to please post up a link to some picture of your shoes so we can see what “heat” you have in your stash. though i’m fairly confident you have NONE if you think these are hot

  22. Comment by MisterMcfly23 November 12th, 2009 at 2:29 am

    the only thing great about that video is Mark Smith’s “Luv Sneaks” tshirt. other than that its basically a 9 1/2 minute love letter to themselves about what they did to create this p.o.s…

  23. Just like the 2009’s, nobodies gonna buy these. The 2009’s retail for $60 at Fame Sports and Atlethes Foot.

  24. I just don’t know….

  25. OMFFFGGGGGGGGGGGGGGGG. U FAILEDDDDDDDDDDDDDDD. THE LEBRON LINE IS DOING COOLER THINGS THAT JB THESE DAYS MAN. this is just disgusting

  26. Comment by digitalral November 12th, 2009 at 4:23 am

    You will see these at nike outlets within 6 months of their release
    Great to see tinker & smith back.
    The 09’s look better

  27. Those look like great basketball sneakers. some of you don’t like them because you can’t wear them with street clothing. but if you like to ball in the park from time to time then this sneaker is for you.

  28. Tokyo Mike is a fool lmao at a hat made of a cougar sh!t.
    These sound like they are going to be cool to play in but like most other Js who really is hoopin in them? They def remind me of the Kobes. For casual wear these suck. We have all owned something with a clear element on them and whats the first thing that happens? They sweat and look look dumb and like someone said above…they eventually turn yellow. They might as well release these directly to the outlets and save some shipping costs.

  29. Comment by Air Jedi November 12th, 2009 at 6:27 am

    Im cooping these color way and the next….Love the shoe.Im glad they change the BIG JUMP MAN…love see THROUGH circle on the side.Im a TrueJordanHead (TJH).The force is strong on this shoes…i feel a disturbance on the force with all the Hate…..

  30. Another Sale-Rack bound Jordan….I do agree that the look better than the ’09s, but that is not really saying alot in my opinion. I would copp the new Lebrons before I copp these, and that will (prob) never happen. I would be interested to see how they fare on the court though.

  31. Yep Full legnth zoom air sold me. These are a cop for the court, I might even buy a pair to rock. Jokes on you if you dont want em. I’ll just take your pair then.

  32. The only thing JB got RIGHT with these… NOT PATENT! Oh thank you thank you thank you Jordan for not glamming up this shoe! With that said… aesthetic FAIL but it may very well be a good court performer!

  33. Tinker I have total Respect for your career………….with that said…………… I don’t give a PHUCK if you could click your heels together in these joints and Travel Back In Time! Where I could talk my parents into buying. 50,000 Shares of MicroSoft! Crap is Crap…..End Of Story!!!

  34. Comment by Hye Style Kid November 12th, 2009 at 8:13 am

    When i first seen the drawing for the 2010 i was optimistic but the finished product im not really feeling too much that big circle of empty space put a jordan logo or something and the ankles it has potebtial but that isnt what i thought it was gonna be a failure to me and sad to say this is what they say the future is
    the 09 was better to me they just didnt release the right colorways for that shoe

  35. Comment by ATLien_Smoke November 12th, 2009 at 8:25 am

    Just say NO!!!

  36. Comment by am95connoisseur aka 4daloveofdasneekz November 12th, 2009 at 8:32 am

    I think lots of us are forgetting that this shoe is a ballin’ shoe first and foremost….. That’s what they all were…. we are the ones that made it an off-the-court shoe. That 09 is a great shoe to ball in (Shout out to all my ballers). They may not be the best to look at but I bet they are comfortable as h3!!…. IMO it’s not a shoe to wear casually but dem boys Tinker & Smith know how to sell a shoe….LOL….. Don’t think for a minute that I am going to be buying these shoes at retail but let me come across these the way I did the 09s for $60 and these are going down….. Forget what ya heard.
    TM – LOl @ the dada spinners…. ATL… you’re very right about the sale racks though…

  37. Oh snap, new Protege’s!!!!!!!!! Wait, they’re Jordans???

  38. Comment by Converse King November 12th, 2009 at 9:33 am

    Fill ‘em up with water and use them as fish tanks. Check how your fish is doing by looking at him through the big fat window in the side.

  39. Are these the Team Jordans??!! I hope there not the official J’s cause this would be another bad release from JB…But what else is new

  40. MAN I BET THEY BE HOT WITHOUT THE BIG ASSS HOLE IN THE MIDDLE…JUST AMAGINE IT WITHOUT AND UR HAVE A CLASSIC..

  41. Comment by equisxx23 November 12th, 2009 at 9:58 am

    ok…so i live by the nike outlet and the 24 are at under $100 stacked high! i think imma end up seen this there too soon! ….and btw wade just keeps getting screw with ugly shoes!

  42. MisterMcfly23 said it best…

    “the only thing great about that video is Mark Smith’s “Luv Sneaks” tshirt. other than that its basically a 9 1/2 minute love letter to themselves about what they did to create this p.o.s…”

    Not a fan of the huge window on both sides at all. Take that away, or make it smaller and on the inner side of the shoes only and I would likely buy. With the way they are, chances are slim that I will purchase a pair.

  43. Comment by jumpoldman36 November 12th, 2009 at 10:44 am

    I have seen a pic of someone putting them on their feet, it’s just weird with the window on the sides. NO, I will not cop. I think this time I will say what most have been saying… I am sticking to RETROS.

  44. Wait a minute, I just realized something… These will be heat with my Burberry plaid socks! smh :(

  45. Comment by JordanAmbassador4Life November 12th, 2009 at 10:44 am

    The windows on the side are there to let me see the BS that Jordan brand is trying to sell myself as the consumer. Not happening. Nice presentation though.

  46. OK I’ve watched the marketing video. But I still don’t know what the f*k that hole is for. Something about “a window into the soul of Michael Jordan”? :)

  47. Get rid of the circle and they would be nicee…they ok..good try

  48. #
    Comment by jsrgreat23 November 12th, 2009 at 2:21 am

    ————- edit ————————————————-
    Comment by Brandan E. November 12th, 2009 at 1:37 am
    “these joints are dope!! they are 200x better than last years pair!! this is a shoe i could envision MJ playin in! and yall need to stop hatin, cause if MJ was still playin and wearin these yall would cop instantly!!
    these kicks are super dope and fresh!! im coppin without a doubt!!”
    —————————————————————————————————————————————————–ummmm no sir. no hate here. i dont give a damm whos feet they’re on, they are trash. i didnt need to see him wear the 9’s when he retired for a year to know they were dope, didnt need to see him wear the 16’s to love em. and ive seen jordan wear the “PHLY”s or whatever they’re called, and you wont ever catch me wearing those. neither him or dwyane wade wearing these will make me want them. fact of the matter is THIS: if they didnt have a jordan logo, you would like these. no if, ands, or buts, thats the way it is. and if you think these are “super dope and fresh” than i beg of you, i truly beg of you to please post up a link to some picture of your shoes so we can see what “heat” you have in your stash. though i’m fairly confident you have NONE if you think these are hot
    .
    .
    .Roasted.

  49. I think people are losing sight that its a Signature Shoe! That it should blur the line between on court performance and off court rocking! Yes some Jay’s did this task better than others but they should always keep their eyes on the prize! I mean who rocks AJ1’s-AJ13’s to ball in today? (I know some people do, the exception proves the rule) But throw some Raw One Ounce Demin with them and even Leroy Smith could not elevate your game any Higher!

  50. Comment by silentstare November 12th, 2009 at 12:19 pm

    Not feeling those at all, even though Tinker was on board for this one (and that speaks VOLUMES :-( )…Seems like they’re trying to be really conceptual but the end result show that there’s TOO MUCH concept in it and it doesn’t give the expected result. Retros are where it’s at: good on court AND off court.

  51. Comment by Brandan E. November 12th, 2009 at 12:19 pm

    Comment by jsrgreat23 November 12th, 2009 at 2:21 am
    ummmm no sir. no hate here. i dont give a damm whos feet they’re on, they are trash. i didnt need to see him wear the 9’s when he retired for a year to know they were dope, didnt need to see him wear the 16’s to love em. and ive seen jordan wear the “PHLY”s or whatever they’re called, and you wont ever catch me wearing those. neither him or dwyane wade wearing these will make me want them. fact of the matter is THIS: if they didnt have a jordan logo, you would like these. no if, ands, or buts, thats the way it is. and if you think these are “super dope and fresh” than i beg of you, i truly beg of you to please post up a link to some picture of your shoes so we can see what “heat” you have in your stash. though i’m fairly confident you have NONE if you think these are hot

    look here man, if u wanna diss me and all of that go head bro, im way past that stage. i was sayin what i felt. and if i said these kicks are fresh then they are fresh. im posting my opinion, i dont care what people say of my opinion. that’s why i have my say and they have theirs. and my collection has tons of heat, but that is beside the point. im just saying what i felt about these fly kicks. so if u wanna go and diss me some more, go head bro. but im way past that. one love yall.

  52. Comment by Brandan E. November 12th, 2009 at 12:21 pm

    and im still coppin without a doubt!

  53. Im messin w/um. I almost liked the 2009s…they were cool minus the stiletto heel and the bulky toe box. I like the black/red/grey colorway better though…I really appreciate the technology tho. If these feel good on my feet I’ll probably cop. I’m a sucker for shoes that feel great. And lets be real…many Jordans have not been liked when they first came out. Alot of Jordans sort of have an “aquired taste” aspect to them. I know some will always hate these, but foreal foreal I think thy’re cool and certainly unique and unlike any other basketball shoe I’ve seen. ONE thing I wish was different about the shoe is the see-through circle…I think it looked better with a Jordan silhouette in it.

  54. And oneeeeeeeee more thing! It seems like almost everybody hates anything Jordan does that Isn’t a retro…I certainly do not like many Jordans that have been releasing recently but they have been releasing some shoes that are good. Like Jay Z says…”niggas want my old shit…buy my old album!”…if you only like Old Jordans than just stick to old Jordans and stop hatin on everything thats new.

  55. D. Wade stays in some wack ass shoes so these most def will fit him well. They remind me of some of those Converse he use to wear. I’ve seen Jumpans look better than this. Don’t tell me how good these feel on the feet, if that was the case New Balance would be the king of sneakers. Some of you are so hypnotized by the Jordan logo that you’ll do anything to stay loyal.

  56. Comment by Airedweezy November 12th, 2009 at 1:02 pm

    Jsr dude sounds like a beast
    This are probably gonna be killing it
    On the court like the 09…so now shoes jordans
    Have to go match and fit our outfits gee what happen
    To the shoe game it’s changed smh ( not talking about this site)

  57. Comment by Hye Style Kid November 12th, 2009 at 1:14 pm

    U know what i think its the colorway i dont like too much they looked better on the black pai i would copp the black ones

  58. Comment by Converse King November 12th, 2009 at 1:31 pm

    WTF are you talking about, Ty? These look like Nike garbage all the way. Converse never made anything that looked like these.

  59. Comment by Nightwing2303 November 12th, 2009 at 2:06 pm

    I think that performance wise they will be nice. I will try and get a pair after they go on sale, but there are other kicks I want to play in as well. The full length zoom has me VERY interested though… I love me some Zoom! THe look of the shoe is still retarted I have to say. And I dont know what was worse, the giant logo and the giant window. They should have just take that out along with the whole side panel and replaced it with flywire, that would keep it light, form fitting and durrable without looking cheezy. OR they should have kept the flu games the way they used to be and stuck that stupid sick face in place of the window… thats the face everybody has when they look at these anyways so it would be JUST LIKE looking into a mirror of “your own soul” lol. Anyways, Ill wait to see how they perform before I totally trash the shoe.

  60. Comment by Matt Jones November 12th, 2009 at 2:19 pm

    Ha i guess none of you guys actually play basketball anymore. For someone like me who actually plays on a team everyday this shoe is sick!

  61. those r some of da biggest sneaks i eva seen

  62. the shoe over all isnt too bad, the pattern in the sole is pretty wack and obviously the window is also wack, would look better with out the window or if they relplaced it with a clear swoosh, guess people cant wear their tuesday socks on friday haha, these definetly won’t sell well, i would def rather wear some 2009’s, also for being the 25th anniversay of jordan you think they could have come up with something better, oh well

  63. Comment by MisterMcfly23 November 12th, 2009 at 6:53 pm

    let’s be real here. if these shoes were made by any brand other than Jordan, NOBODY and I mean absolutely NOBODY would bother to even waste their time on these. be honest. and like somebody else said, this is supposed to represent the 25th Anniversary of the GOAT shoe line and what do we get, a “window into MJ’s game” which in reality is just a “window showing your socks”. WTF, GTFOH…

  64. Comment by AIR JEDI November 12th, 2009 at 10:45 pm

    All you heaters…if MJ still playing wearing this shoes all of you would not be talking BS…about them…Im cooping on both colorway….

  65. i dont really get the window at all…if you needed the window, then replace the circle with a larger jordan logo.

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