Let’s delve into something that is apparent in the sneaker culture today. Everyday we get sneaker news about release dates, future releases, samples, sneaker collections, celebs rocking sneakers, etc. Whether we think the news is good or bad is always up for debate. So let’s talk about…
We see it a lot, time and time again. A shoe drops, sells out, time passes, released again, rinse and repeat. This isn’t about which shoes retro or by which brands, this is more about the factors that go into retroing, let’s break it down.
A. Should any changes be made to the retro?
I know what some people are thinking, it’s a retro, why would you make a change? New technology and new materials could always be used to make comfort and performance of the shoe better without tampering with its cosmetic looks. Another reason to look at why a retro could have changes is to differentiate between retros and OGs. For some sneakerheads, this is not too hard with some shoes but it would help people to figure out if a shoe was a retro or not just by looking at it. It doesn’t have to be a huge difference, just something subtle.
B. When is it time to retro a shoe and how often?
When people think retros, what do they think? Jordan’s. Retroing the Cement 3’s has brought mixed insights from different people. Some think it’s great so they can grab a shoe while others think it brings down the satisfaction of grabbing an OG pair when the retro is sitting right on the shelves.
The “how often” part refers to the time between the retroing of a shoe. Take the Neon AM95’s for example, recent releases, 2005, 2008, 2010. Like stated before, some would see this as a good thing since it gives them a chance to grab them if they passed or just didn’t have the funds at the time. On the other hand, does it take the value (not price-wise) from owning an older pair?
C. What factors should determine when/if a shoe is retroed?
What does it take for a shoe to be retroed? Should it be based on hype, popularity? There are many shoes we could name that we hope one day will be retroed but when do you think is the time to retro a shoe? Look at the September/Sport Blue Air Jordan 6’s and the Nike Air Carnivores. To many, the Carnivores are ugly, a really niche shoe that appealed to a few people. The Sport Blue 6’s on the other hand, are considered the best 6’s by some and a sought after pair, yet never retroed. There are obviously many behind the scenes reasons why shoes are retroed or not, but let’s hear why you would retro a shoe.
Retros are something that really add to the sneaker game by letting newer heads grab some older styles or colorways but in a more (sometimes) durable condition and without the hunt to find them.
Should changes be made to retros? When is the best time to retro a shoe and how often should it be retroed? What factors determine when/if a shoe is retroed?
Here’s a little bonus also.
If you could choose any shoe to be retroed, what would you pick?
Share your thoughts in the comment section below.
Written by Jedi Jump High aka Jordan Rainey
Photo Credit: Sunshining7
(See something in the sneaker culture that catches your eye and drives you crazy or impresses you? Send it to JJHKNOWS[@]gmail.com (topic only), and it could be used in a future Thursday Thoughts. Credit will be given if the idea has not already been planned or submitted by someone else. Remember, it can be anything sneaker related. Put “Thursday Thoughts” as the subject.)