Here is the TSG First Look at the new Reebok INSTA Pump Fury for 2010. First, we gave you a look at the Reebok Ventilator Theory in this colorway and the 2nd colorway. Now we unveil 2 color ups for this INSTA Pump Fury that will hit Reebok accounts next year.
If you have ever seen the original Reebok INSTA Pump Fury, you’ll immediately recognize some major changes (go here if you don’t know what I’m talking about). This new model comes in a much leaner silhouette. The shape now looks like the popular sock liner design, though this model is not a seamless one piece. Instead of the durasheen/leather combo upper that the original model has been seen in, this one comes with a very big open perf toe box, instep, side paneling and back heel.
It’s original mid and outsole is replaced with a new Reebok mid and outsole (the Ventilator Theory also has the same sole). Flip the shoe upside down and you can view, what looks to be, a form of “Supra Light Hardened Carbon“. These fixed carbon composite fibers allow the shoe to have a very light weight and powerful platform in the aerodynamics department for trainers.
This technology is normally used on high end cycling shoes and is also very expensive to produce. The last piece of the puzzle is the Reebok Pump located on the tongue. Give it a few pumps and you get a customize fit with ultimate comfort. Look for both colorways in 2010.
Which color do you like?
Thanks to Mike at Michael K and Reebok for the exclusive look. Stay tuned to TSG for more on this series, “TSG First Look”.