adidas Is Crazy For This One
And you get a Boost sole. And you get a Boost sole. And you get a....
Just like Tribe once was, adidas is on an award tour. They know they're in a golden age with their invention of Boost.
Now they're just showing off.
Eager to exploit its innovation, adidas has not been shy in taking old models and simply throwing the marquee Ultra Boost sole on 'em.
The latest to get the treatment is the Copa 17.1, a model well known by soccer heads.
If these are for you, then keep your head to the sky. They should be coming within the next few months.