adidas Ultra Boost Uncaged was Its Fastest Selling Performance Shoe Ever
On March 17th the NMD officially launched and flew off of shelves in record time. Now a few months later, the brand with Three Stripes has another record under their belt.
According to Reporter Darren Rovel, on June 29th, the adidas Ultra Boost Uncaged was its highest selling performance shoe ever with 11,000+ pairs sold in only the first hour.
This is no small feat (pun intended). After launching in 2015 and being toted as the ‘best running shoe ever’ the Ultra Boost continues to leave an impact in the footwear industry more than a year later. Like Kanye said, ‘LISTEN TO THE KIDS, BRO!” I’m sure Designer Ben Herath and adidas are happy they were influenced to make a popular Instagram custom into a retail release. Although, no one could predict this type of success. Perhaps other brands will start using social media as a source for research and development as opposed to just a marketing tool.
Do you have a pair of Uncaged Ultra Boost? What are your thoughts on them? Leave a comment down below.