Boost is Most Popular Keyword Searched in Facebook Sneaker Groups
The hype is real and the technology is real. You’re sleeping under a rock if you don’t think adidas is killing it with BOOST. Don’t believe me? Well, Facebook seems to agree with us.
Outside of eBay, the next largest marketplace for sneakerheads is Facebook Sneaker Groups. These groups previously were used for discussion based posts and eventually evolved into a BUY-SELL-TRADE forum. So much so, in 2015 Facebook updated settings to create a more systematic approach to selling sneakers or goods within these groups.
While browsing different groups, TSG recently noticed a new feature implemented into several feeds of Sneaker Groups.
Facebook is starting to recommend popular keywords within groups to help find what you’re looking to buy more quickly.
After browsing quite a few groups groups, here are most popular keywords right now:
ADIDAS – JORDAN – BLUE – AIR – BOOST
NIKE – BLACK – SHOES – RED – BOOST
NIKE – BOOST – ADIDAS – JORDAN – AIR
The most common keyword being used inside of Facebook Sneaker Groups right now is “BOOST”.
Much of this success can be accredited to the Ultra Boost and Yeezy Boost models.
Sure, Nike/Jordan in totality may have more posts over time, but as of right now adidas has the juice on Facebook within the sneakerhead demographic.
TSG will be keeping an eye on these keywords over time for any updates.