Inside the Future of adidas Basketball in Vegas with James Harden, Derrick Rose, and More

Ray P

adidas LVL3 Harden Rose Wiggins

Chauncey Billups appeared out of the shadows to take the stage inside LVL3 facilities in Las Vegas. After a brief introduction, the all-time great Point Guard officially handed the reigns of adidas Basketball over to the future. A future that is very bright and led by the likes of James Harden, Derrick Rose, Damian Lillard, and Andrew Wiggins.

The exclusive event was setup in four intimate settings where each athlete introduced us to the new generation of adidas Basketball sneakers:

  • James Harden - adidas Crazylight Boost 2016
  • Derrick Rose - adidas D Rose 7 Boost
  • Damian Lillard - adidas D Lillard 2
  • Andrew Wiggins - adidas Crazy Explosive

Designers for each of the shoes also joined the conversation to discuss the daring and different direction adidas Basketball is taking going forward. With the Originals and Running lines firing on all cylinders, the team decided to step up to the challenge of greatness.

Take an exclusive look inside the future of adidas Basketball through the eyes of TSG below.

The adidas LVL3 event in Las Vegas is open to the public. Attendees can play in unreleased product, give their best Andrew Wiggins impression via a 360 dunk cam, customize their own gear, experience sports science first hand, beat their favorite NBA pros at one on one and more. #LVL3 is located at Planet Hollywood Resort and Casino and is open to basketball fans ages 14-18 from July 21-23 between 11am and 11pm.

Photography by Ray P.

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