James Harden Creators Never Follow adidas Commercial
James Harden Creators Never Follow adidas commercial
This marks Harden's first promo spot with the Three Stripes. Instead of taking the direct ad approach, the Superstar encourages you to be who you are.
The partnership reportedly worth $200 Million started on October 1st, 2015. The long-term deal with adidas includes an exclusive signature collection, product design collaboration and marketing involvement
James Harden could possibly be adidas' most marketable athlete ever. His signature shoe in 2016 is highly anticipated.
Watch the spot above in preparation for what's to come in the future.