The adidas Ultra Boost, Perfect for the Gym and the Street
No matter how many celebrities become ambassadors for adidas, the three stripes will forever be a performance brand. The focus is to make top notch product for athletes to excel in and aesthetics usually comes second. The adidas Ultra Boost is one of those rare moments in history where the style of the shoe looks just as amazing as it performs. Touted as the greatest running shoe ever, Dick's Sporting Goods dives deeper into how adidas managed to create a shoe that transcends running shorts to be pair with fitted denim. Read the full feature here.