2018 Concord Jordan 11 Single Largest Sneaker Drop In Industry History
The Concord Air Jordan 11 is hands down the most popular Jordan 11 colorway, and Jordan Brand is fully aware of the demand. That said, word is the 2018 release is the single largest sneaker drop in industry history, per Jacques Slade.
Although the exact production number has not been confirmed, it's said that Jordan Brand produced over 2 million pairs of Concord 11s from kids to adult sizes. This is huge, but I honestly feel like Jordan Brand could've produced 3 million pairs and still had an extremely successful launch.
Maybe I'm speaking from a place of ignorance, but I believe in the US alone, Jordan Brand can move 3 million pairs of Concord Jordan 11s. Congrats to Nike/Jordan for putting numbers on the board.
Did you grab a pair this year?