How Nike is Helping Save the World One Product at a Time
It's not easy being a super hero, but Nike is doing their part in trying to save the world. Eco-friendliness isn't exactly a sexy topic, but it sure is an important one.
Nike is ambitious in wanting to double its business while halving the company’s environmental impact. It has set three strategic aims to guide this work: minimize environmental footprint, transform manufacturing and unleash human potential.
Here's how they plan to execute that:
FLYKNIT EXEMPLIFIES SUSTAINABLE INNOVATION
Flyknit technology precisely engineers every stitch of a shoe upper to deliver maximum performance for athletes and produces 60% less waste than traditional cut-and-sew methods. Since 2012, the technology has reduced nearly 3.5 million pounds of waste.
NIKE PERFORMANCE PRODUCTS REDUCE WASTE AND WATER USE
Since 2010, more than three billion plastic bottles have been diverted from landfills and converted into recycled polyester for Nike performance products, such as new Nike Vapor football kits with Aeroswift technology. Meanwhile, the company’s ColorDry technology, which dyes fabric using zero water, has saved more than 20 million liters of water, and its Reuse-A-Shoe program has recycled approximately 30 million pairs of shoes.
NIKE IS MOVING TOWARD ZERO WASTE
By FY20 Nike aims to have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery. Another example of Nike’s work to reduce waste and move toward a closed-loop model is Nike Grind, a palette of premium recycled and regenerated materials created from original materials and products. For example, Nike transforms old shoes and manufacturing scrap into high-performance Nike footwear and apparel as well as high-quality sports and play surfaces, including courts, tracks and more. Today, Nike Grind materials are used in 71% of Nike footwear and apparel products, in everything from apparel trims to soccer kits to Flyknit yarns.