Nike’s Three Big Mistakes That Led to Stephen Curry Leaving
With all those accolades it’s easy to say Nike made a big mistake letting go of the next Superstar. However, the facts are in and it wasn’t Nike’s decision to let go of Stephen at all.
ESPN ran a story today that entails some of the happenings that led to Curry ditching Nike. Now, the Swoosh is not known for moving sloppy nor for a lack of professionalism, but that’s where things went wrong. Three key mistakes led to the big decision:
1.Nike failed to sponsor a Youth Camp to be led by Stephen Curry
There was the matter of whether Curry would get to lead a Nike-sponsored camp for up-and-coming players. These camps aren’t high on the list of fan concerns, but they matter deeply to the game’s elite. They’re a chance to teach a younger generation, to have interactions more meaningful than strangers clamoring for autographs on the street.
That summer, when it was really decision time, [Nike] were looking at Kyrie Irving and Anthony Davis coming up. They gave Kyrie a camp and they gave Anthony Davis a camp. They didn’t give Steph a camp.
2.Nike rep mispronounces Stephen Curry’s name
The pitch meeting, according to Steph’s father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as “Steph-on,” the moniker, of course, of Steve Urkel’s alter ego in Family Matters. “I heard some people pronounce his name wrong before,” says Dell Curry. “I wasn’t surprised. I was surprised that I didn’t get a correction.”
3.Nike’s Power Point slides during the meeting read “Kevin Durant” not Stephen Curry
A PowerPoint slide featured Kevin Durant’s name, presumably left on by accident, presumably residue from repurposed materials. “I stopped paying attention after that,” Dell says. Though Dell resolved to “keep a poker face,” throughout the entirety of the pitch, the decision to leave Nike was in the works.