Phil Knight's Book 'Shoe Dog' Detailing the History of Nike is Now Available
This book belongs in every sneakerhead's collection. Phil Knight, Founder of Nike, wrote a memoir detailing the meteoric rise of his empire.
I don't think anyone needs to be convinced to by this book. Knight's brand is part of global history. I can't imagine how many gems are available in this read.
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.