adidas Sold a Crazy Amount of NMD's on the March 17th Launch Day
March 17th, 2016 was NMD Day worldwide. It marked the initial full launch of adidas' nomadic runner which led to campouts in most cities. Online retailers sold out within minutes and physical shops saw customers leaving with multiple pairs at a time.
During adidas' quarterly earnings report CEO Herbert Hainer stated the brand sold well over 400,000 NMDs on March 17th alone. Needless to say the launch was a hit. So much so, it was the biggest sales day in adidas recent memory.
With prices ranging from $120 to $170, it's hard to hate on the minimal lifestyle sneaker that features BOOST technology. adidas is set to launch four new colorways stateside in May.
Personally, I own the NMDs and I wear them everyday because it's easy to put on and the comfort is great. Hopefully you'll get your hands on a pair and love them too!