ASAP Rocky Signs A Deal With Under Armour
News hit the web over the weekend that ASAP Rocky signed a deal with Under Armour.
According to several sources, including Nick DePaula: “ASAP Rocky agreed to a multi-year deal with Under Armour months ago. He’ll be working with UAS designers to create lifestyle products.”
DePaula also mentioned ‘UAS’ is a higher end UA sportswear line that features no UA logos.
It will definitely be interesting to see what products are created, and how Rocky’s influence translates when it comes to sales. It’s no secret that Rocky is one of the most watched rappers in fashion, but will he be able to do for UA what Kanye is doing for adidas? Only time will tell.
There’s no word on when product will be available, so stay tuned for more details.