Awake NY Pays Homage To Reebok’s NYC Heritage


NYC clothing brand Awake NY announce the release of their first collaborative collection.

The Reebok x Awake NY collection turns the clock back nearly three decades to NYC’s emerging streetwear landscape of the late ‘80’s and ‘90s a time when the world capital began to embrace sportswear from all over the world.

The Reebok Workout Low has been done in a mix of premium off white leather and grey nubuck. The main design point on the shoe is definitely the oversized blue “AWAKE” branding print applied directly over the Reebok Classic side window panel.

Because New Yorkers became especially fond of Reebok’s Workout Low in the ‘90s, Awake NY’s SS20 rendition emphasizes the sneaker’s historical impact on the city’s street culture and style at the time.

Simultaneously, Awake’s subtle NYC-inspired take on Reebok’s Instapump Fury localizes this globally iconic ‘80s silhouette, which once broke the rules of sneaker design on a massive scale.

Source: SneakerNews