Getting Corporate With MT: Bigger Than Sneakers



Let's do some catching up.

Matt Tomamichel is the owner of Corporate sneaker boutique in Cincinnati, Ohio. Working in sneaker retail since the age of 16, lets just say MT is well experienced and seasoned. In this “Getting Corporate with MT” column, Matt will give advice from a shop owners perspective to those that desire to work in sneaker retail or the industry, voice his opinion on current events, share stories, and share his knowledge and commentary with the sneaker community. You can keep up with Matt on Twitter/Instagram by following @MTisaCoolGuy. If you have any questions or topics you want MT to discuss, please send an e-mail to:

So yeah I've told you guys about the remodel coming but how we rolled it out the weekend of our #Biggerthansneakers campaign was the icing on the cake.

June is usually the time we have to really make things happen for business as summer has a tendency to slow things down a bit with people traveling, school letting out and it being so hot we're limited to what we sell.

This past weekend we had our Bigger Than Sneakers events come to fruition. The past 6 months I've been working with a group called Agar to take a sneaker showcase to the next level. I wanted to really bring to the table something people could stand for and take something positive away from. So we got to brainstorming and came up with education, entertainment and tradition to balance out the weekend.

On the education side we brought in Jeff Staple to handle a keynote speech for our crowd. We chose Jeff to carry this task as the man is beyond successful in our world. Yes he's done some great projects but he also carries himself in a high manner and I have a ton of respect for him. And boy was I right! He delivered a great presentation and the crowd showed up for him.

Now to get everyone pumped up we threw a pre party at the Horse Shoe Casino that featured some of the areas favorite djs and was capped off with DJ Clark Kent himself. We had a great time and Clark delivered one of the livest sets to date in Cincinnati's history.

The show itself was nothing short of success either. At this point in time I couldn't tell you an exact amount of people attending but I can tell you this we raised enough money to begin the non profit, bigger than sneakers. This non profit will be geared to again play on the 3 points I mentioned: education, entertainment and tradition. While BTS may not always be a show we will be effecting the lives of someone and hope that it's something we can bring to you!

Earlier this year I had a problem with myself. I was constantly being asked about collabs and I stopped and thought even if a collab happens will this be my legacy? I hoped it wasn't. See I believe my work is not about sneakers anymore but more or less to show people it's bigger than sneakers. However, you have to believe in yourself and find the answers that will get you to the next level. Everything happens for a reason and you have to stay patient. That's why at 6 years I finally can say Corporate is right. We had to struggle and build a shop with what we had. I had to this year seek out a loan and reinvest everything in my dream. It's allowed me to connect with the people even bigger than ever because people remember Corporate from day 1.

In early January, I teamed up with the Platte architecture firm and I delivered to them a presentation on what I wanted Corporate to stand for. They countered with 2 designs that I would start to work off of. From there I narrowed everything down to create what you see today. It was a process that has left me very excited to see and hear your reaction. So while someone thought we were just getting new business cards or new shopping bags at the shop - boy were they wrong. I had to have all the details covered. Heck, we even remade our tags that go into our shirts. No details were left out.

I can't tell you how to live but I can tell you this: don't let anyone tell you you can't do it. I'm living proof it can be done.

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