This reeks of desperation from Puma. My suggestion? They may want to pay attention to the downward trending data of basketball shoes since 2016. NPD has that data, Matt Powell drops some nugget on Twitter about the basketball sneaker category almost daily and we've seen the complaints from Foot Locker etc about slumping sales. Nike had to drop the price of Lebron's and key signature players for the first time ever a year ago.

But Puma paying this kind of money to get into the category? No need to wonder why Puma is where they're at in ranking and brand strategy.

C Brown said: Money grab...someone tell me how that Jay Z as President of Def Jam thing worked out??

I honestly don't remember but I get your point.

C Brown said: Money grab...someone tell me how that Jay Z as President of Def Jam thing worked out??

Ooooooooooohhhhhhhhhh

Money grab...someone tell me how that Jay Z as President of Def Jam thing worked out??

G-Roc said: BIG SHOT. Peanut butter insides... Jay Z wins hustler of the century. Well, maybe not century but you get my point. I'm really interested to see what Puma Basketball has planned. If the designs are on point I can see them easily knocking UA out of whatever spot they currently have with the quickness.

I agree with you G. For me though Puma needs to come with some type of new technology or a comfortable sneaker because that’s the main reason I don’t really wear Puma’s now.

BIG SHOT. Peanut butter insides...

Jay Z wins hustler of the century. Well, maybe not century but you get my point.

I'm really interested to see what Puma Basketball has planned. If the designs are on point I can see them easily knocking UA out of whatever spot they currently have with the quickness.