Kendrick Lamar Helps Reebok Welcome Back the Classic Leather


Mr. To Pimp A Butterfly, better known as Kendrick Lamar is the new face of Reebok Classic.

The Grammy winning artist helps Reebok usher in the reintroduction of the iconic Classic Leather by way of a photo shoot. Cornrow Kenny has been dominating the game and he already has two collaborations with the brand, so it makes sense way Reebok felt the need to leverage his relevance.

The dual gender sneaker is now available at in family sizes. Adult $75, Grade School $55, Pre-School $50 and Toddler $38.

Watch Kendrick perform “Untitled 2” below.