Killa Cam Explains His Late Night Creativity In Reebok’s 3:AM Campaign


The city that never sleeps.

I know for a fact that I’m the most creative between the hours of 11pm-2am-ish.

My thoughts are just so much clearer because the grind of the day and fast moving Internet isn’t as noisy around those hours. That said, I totally understand the purpose of this Reebok 3:am campaign.

While I can’t relate to Cam’ron’s creative hours, I can relate to the fact that I’m in a much better zone late night/early morning. Aside from Cam’s point of view, GucciGhost’s Trevor Andrew also joins the convo in the video.

Watch the video below.

What hour are you the most creative?