Nike Officially Unveils The Nike KD 8

Ray P

Nike KD 8 unveiled

Last weekend marked the end of the seventh signature shoe for Kevin Durant with the release of "What The" Nike KD 7's. Wasting no time, Nike officially unveils the next shoe to carry the linage in the Nike KD 8 - the most technical shoe in Durant's career.

The KD8 features two technical firsts in a Nike Basketball shoe: a Flyweave upper and an articulated full-length Zoom Air unit. These elements work in tandem to provide Durant with a versatility, fit and responsiveness engineered for basketball’s most dynamic player.

Designer Leo Chang collaborated with Durant while working closely with fellow design colleagues at Nike to create this breakthrough basketball shoe.

The KD8 debuts June 23 on NIKEiD for personalized customization. The KD8 July 4th colorway is available on June 27 in limited quantities, followed by the KD8 V8 colorway on July 11.

FLYWEAVE INNOVATION PERFECTED FOR DURANT

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The KD8 is the first Nike Basketball shoe to bring high-strength woven textile that can be designed in high resolution, down to the pixel, for the rigors of basketball footwork. The introduction of Flyweave along with the Flyknit upper that debuted in the KOBE 9 in 2013, continues Nike Basketball’s leadership in engineered textiles.

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“It is the most technically precise shoe we’ve designed for Kevin. Flyweave is optimal for his multidimensional skillset and footwork as he jumps, cuts, jabs and accelerates,” said Chang.

Combined with Flywire cables in the forefoot, Flyweave locks you in like a seatbelt, but moves and feels like a second skin.

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NIKE ZOOM AIR UNDERGOES A TRANSFORMATION

The articulated, full-length Nike Zoom Air unit specifically designed for the KD8 provides responsive cushioning that moves naturally with Durant’s foot. Thousands of high-strength fibers connect the top and bottom of this Zoom Air unit, which runs the foot’s entire length. For the first time in basketball, this Zoom Air unit is designed with strategically placed notches in the forefoot and heel to intuitively flex with the foot’s movement.

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SABERTOOTH TIGER FUELS INSPIRATION

The sabertooth is a legendary big cat that Durant adopted in the form of a tattoo above his right ankle. He connected with the ice age cat’s unique predatory instincts, ferocity and prehistoric old soul.

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