Nike to Test New In-Store Release Procedure with "Shattered Backboard" Air Jordan 1s

Ray P

shattered-backboard-air-jordan 1 nike raffle online

The method of how Nike was releasing launch product in-store has been terrible for a really long time. Last week Nike detailed the introduction of a new procedure that should work a lot better and should waste a lot less of your time as well as there's. Instead of a physical raffle or RSVP via Twitter, Nike will do an online raffle with Nike+ account holders where they will tweet a link, you choose your size, and they'll let you know if you won so you can pick up the product on launch day. Seems simple enough right?

Related: Nike Delivers A Better Plan To Release In-Store Launch Product

The first test of this new launch product procedure will happen on Thursday (June 25th) 4PM with the Air Jordan 1 "Shattered Backboard" at Nike Las Vegas, Chicago, and Los Angeles. If you're in each of those cities it is best to follow the specific accounts on Twitter for up-to-the minute information.

The Air Jordan 1 "Shattered Backboard" release date is June 27th and will retail for $160.