Nike to Test New In-Store Release Procedure with "Shattered Backboard" Air Jordan 1s
The method of how Nike was releasing launch product in-store has been terrible for a really long time. Last week Nike detailed the introduction of a new procedure that should work a lot better and should waste a lot less of your time as well as there's. Instead of a physical raffle or RSVP via Twitter, Nike will do an online raffle with Nike+ account holders where they will tweet a link, you choose your size, and they'll let you know if you won so you can pick up the product on launch day. Seems simple enough right?
The first test of this new launch product procedure will happen on Thursday (June 25th) 4PM with the Air Jordan 1 "Shattered Backboard" at Nike Las Vegas, Chicago, and Los Angeles. If you're in each of those cities it is best to follow the specific accounts on Twitter for up-to-the minute information.
The Air Jordan 1 "Shattered Backboard" release date is June 27th and will retail for $160.